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BB
Behavior Builders
Social Media and Marketing Coordinator
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Based on California data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$65,092 / year median in California
-7% projected decline
Job Description
About Behavior Builders Behavior Builders is a clinician-owned and clinician-led Applied Behavior Analysis (ABA) company serving children and families throughout Orange County. We are looking for a creative, organized, and motivated Marketing & Social Media Coordinator who can help us strengthen our brand, expand our community presence, support recruiting efforts, and showcase the work our team does every day. This is not simply a "post on social media" position. We are looking for someone who can take ownership of our digital presence, develop creative ideas, create content, attend company events when needed, and help Behavior Builders continue growing within the communities we serve. What You'll Do Social Media & Content Creation Manage and grow Behavior Builders' social media presence Create and schedule content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms Develop Reels, short-form videos, graphics, stories, and posts Photograph and record company events, office activities, community involvement, and appropriate behind-the-scenes content Edit short-form videos and photos for social media Create professional graphics and marketing materials using Canva or similar software Maintain a consistent brand voice and visual identity Develop and maintain a monthly social media content calendar Monitor comments, messages, engagement, and audience growth Identify social media trends that could appropriately benefit the organization Recruiting & Employer Branding Create content highlighting our company culture and employment opportunities Develop recruiting graphics, videos, and campaigns for positions such as Behavior Technicians and BCBAs Help promote open positions through social media and other digital channels Showcase employee accomplishments, professional development, events, and company culture Work with leadership to strengthen Behavior Builders' reputation as an employer Community Outreach & Events Help identify community events, schools, organizations, and businesses where Behavior Builders can increase its presence Promote company events and community activities Assist with planning and marketing company events Attend selected community or company events to capture photos and video Help develop relationships with local organizations and potential referral/community partners Assist with creating flyers, banners, handouts, and other promotional materials Marketing & Brand Development Help develop marketing campaigns designed to increase awareness of Behavior Builders Maintain consistent branding across digital and printed materials Assist with website content updates and recommendations Track social media and marketing performance Prepare simple monthly reports showing engagement, reach, follower growth, website traffic, leads, and other relevant metrics Recommend new marketing opportunities based on performance and trends Assist leadership with special marketing and branding projects What We're Looking For Experience managing social media accounts for a business, organization, or brand Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and short-form video Experience with Canva or similar design software Basic photo and video editing skills Strong written communication and attention to detail Creative mindset with the ability to independently develop content ideas Organized and able to manage multiple projects and deadlines Comfortable taking photos and videos in a professional environment Comfortable communicating with employees, families, community partners, and leadership Ability to work independently while accepting feedback and direction Preferred Qualifications Degree or coursework in Marketing, Communications, Public Relations, Business, Digital Media, or a related field Experience with Meta Business Suite Experience creating Instagram Reels and TikTok content Experience with paid social media advertising Experience with Google Business Profile and basic SEO Experience with website content management Experience with email marketing platforms Previous healthcare, behavioral health, education, childcare, or recruiting marketing experience Important Considerations Because Behavior Builders works with children and families receiving healthcare services, privacy and professionalism are extremely important. The Marketing & Social Media Coordinator must follow all company privacy policies and applicable HIPAA requirements. Client information, photographs, videos, testimonials, or identifying information may only be used when specifically authorized and approved according to company procedures. What Success Looks Like We aren't looking for someone simply to fill a posting calendar. A successful person in this role will help us: Build a recognizable and professional local brand Increase meaningful social media engagement Produce consistent, high-quality content Strengthen our recruiting presence Increase awareness of employment opportunities Expand our relationships within the Orange County community Improve attendance and awareness for company and community events Track what's working and continuously improve our marketing strategy Compensation $25.00-$30.00 per hour , depending on experience and demonstrated marketing/content creation skills. There is opportunity for increased responsibility and compensation as the position and the company's marketing needs grow. How to Apply Please submit your resume along with examples of previous social media, graphic design, photography, video, or marketing work. Applicants are encouraged to include a portfolio or links to social media accounts they have professionally managed. Behavior Builders is an Equal Opportunity Employer.
Pay:
$25.00 - $30.00 per hour Application Question(s): Do you have a portfolio that demonstrates your marketing/content creation skills?Work Location:
In personBenefits
- Professional Development