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NE
Northwest Exterminating
Marketing Communication Project Coordinator
Career Insights for Advertising and Marketing Coordinator
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$60,962 / year median in Georgia
-7% projected decline
Job Description
Overview Northwest is seeking a creative, highly organized Brand Coordinator to create impact across our Family of Brands and support efforts that drive revenue, growth, and overall brand awareness. You may have been considered a jack of all trades before, which drove your big ideas, initiative, and desire to make a difference on the projects you supported. In this role, your versatility will enhance multiple marketing communications initiatives. You will support our Family of Brands through content creation, campaign execution, project management, social media, events, communications, and brand initiatives. Success in this role requires creativity, initiative, strong time management skills, and a passion for seeing a project or idea come to life. Responsibilities You look for innovative, creative ways to grow brand recognition and awareness, create internal and external "Customers for Life", and develop messages that keep people and the 'why' first. You enjoy working across departments to proactively make each project you lead and assist a success, helping to develop the message and materials that create impact. Developing brand materials and content and being able to seamlessly manage projects to completion will be a large focus for the Brand Coordinator position. With this role, you'll enjoy the variety that a marketing communications position offers, so your day-to-day may include but is not limited to: Campaign Execution & Lead Generation Execute and optimize marketing communications campaigns from concept through launch and reporting Maintain and execute key strategies to grow and acquire external customers Assist with direct marketing, newsletters, email marketing, creative requests and other marketing aspects to generate more leads and brand awareness for each location Participate in brainstorm and ideation sessions; develop and bring to life the great ideas from these meetings Participate in tradeshow and event planning and in the development of new lead strategies Assist with tracking and reporting industry trends and various marketing activities Content & Social Media Marketing Coordinate, develop, and/or execute digital content, ad creation, and content calendars Create, edit, and refine marketing and business development copy across multiple channels Assist with social media content and advertising efforts Develop social media creative, including video and photo assets Project Coordination Coordinate multiple marketing projects simultaneously across the Family of Brands Manage timelines, deliverables, approvals, and project rollouts Maintain campaign / content calendars Ensure projects continue to move forward from concept through completion Brand Communications & Support Assist the marketing and communications needs of our Family of Brands to grow and support each location Assist with the creation of branded materials - flyers, leave behinds, etc. - with brand designer Support brand meetings and initiatives Administrative & Team Support Assist with day-to-day marketing administrative tasks, not limited to reporting, inventory management, and invoicing Must be able to lift 25 pounds Additional Develop, maintain, and strengthen relationships with internal and external customers to create "Customers for Life." Support all efforts to drive brand awareness, lead generation, and marketing projects of Northwest and all subsidiaries Assist with Communications and Public Relations needs, including press releases, articles, website updates, and internal and external announcements Perform additional duties as assigned to assist with brand management and marketing of Northwest Exterminating or our other brands