Marketing Coordinator HSC Pavement Maintenance Indianapolis, IN Job Details Full-time $48,000 - $52,000 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications Marketing project management CSS WordPress Web development Bachelor's degree Attention to detail Organizational skills Managing projects Marketing analytics HTML Full Job Description The Marketing Coordinator will be responsible for executing marketing initiatives that build brand awareness and drive engagement. This role focuses on creating high-quality content, managing email marketing campaigns, and assisting with web design and updates. The ideal candidate is creative, detail-oriented, and proficient in both digital marketing and design.

Key Responsibilities:

Content Creation:

Develop engaging content for various platforms including blogs, social media, newsletters, and website pages. Collaborate with the team to ensure content aligns with brand messaging and marketing goals.

Email Marketing:

Plan, design, and execute targeted email marketing campaigns. Segment audiences and personalize content to improve engagement and conversion rates. Analyze campaign performance and report on metrics to optimize future strategies.

Web Design & Management:

Assist in the design, development, and maintenance of the company website. Update and manage website content to ensure it is current, user-friendly, and aligned with SEO best practices. Work with teams to troubleshoot and resolve design or functionality issues.

General Marketing Support:

Coordinate with various teams (sales, product, and customer support) to ensure cohesive marketing strategies. Maintain the marketing calendar to track project deadlines and campaign launches. Monitor industry trends and competitors to inform strategy adjustments.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. 2+ years of experience in marketing, with a focus on content creation, email marketing, and basic web design. Strong written and verbal communication skills. Proficiency in email marketing platforms and content management systems (e.g., WordPress). Basic understanding of HTML/CSS and familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva). Excellent organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with an eye for design and detail.

Preferred Skills:

Experience with SEO practices and analytics tools such as Google Analytics. Familiarity with social media marketing and digital advertising and AI platforms. Ability to work collaboratively in a fast-paced, dynamic environment. This role is ideal for a proactive marketer eager to contribute to a growing brand through innovative content strategies, targeted email campaigns, and effective web design initiatives.

Job Type:

Full-time Pay:

$48,000.00 - $52,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance People with a criminal record are encouraged to apply

Work Location:

In person