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House of Dank
Social Media, Marketing, and Event Coordinator
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Based on Michigan data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$60,677 / year median in Michigan
-13% projected decline
Job Description
House of Dank is currently seeking a Social Media, MarketingEvent Coordinator for our Corporate location based out of Madison Heights, MI. We're seeking a creative, hands-on coordinator to manage and grow our brand's presence across social media, support marketing campaigns and promotions, and help plan and run store events and vendor activations. The ideal candidate connects marketing, design, buying, and store teams to keep our content, promotions, and events accurate, timely, and on-brand. What You'll Do... Create, schedule, and publish content across Instagram, Facebook, TikTok, X, LinkedIn, and other approved platforms Develop and maintain weekly and monthly content calendars aligned with campaigns, promotions, and events Write captions, promotional copy, Stories, Reels, and event announcements in the House of Dank brand voice Create or coordinate short-form video, photography, and graphics using Canva, Adobe Creative Cloud, and approved tools Monitor comments, messages, reviews, and mentions; respond promptly or route to the right department Keep social content accurate by confirming current menu images, deals, and store details before publishing Coordinate day-to-day marketing campaigns and act as a point of contact across marketing, buying, and store teams Manage the Monday.com marketing board so requests move through intake, approval, and completion Help plan and execute store events, vendor days, grand openings, and sponsorship activations Attend selected events to capture live content, support setup/teardown, and supervise brand presentation Coordinate influencer outreach, content requirements, and posting schedules Track social media growth, engagement, and campaign performance, and prepare regular reports What We're Looking For... Cannabis industry experience strongly preferred Must be 21 years of age or older Two or more years of experience in social media, marketing coordination, retail marketing, or events preferred Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience) preferred Strong understanding of social platforms, content trends, and analytics tools Excellent written communication and storytelling skills Basic graphic design or video editing skills; Canva or Adobe Creative Cloud experience a plus Strong organizational skills, attention to detail, and ability to manage multiple priorities Ability to work in a fast-paced, collaborative environment, with occasional evening/weekend/holiday availability for events Why Us? House of Dank is one of the leading and fastest-growing cannabis companies in the Michigan market. We are also minority-owned and woman-operated. We have a strong emphasis on giving back to the communities we're part of - including partnerships with Gleaners Food Bank, Black and Brown Cannabis Guild, Detroit Homegrown Fund, FoodClothing Drives, Breast Cancer Awareness causes, and Adopt- a-Block.