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Woodstock Inn Brewery

Marketing and Brand Coordinator

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Job Description

Woodstock Inn Brewery | North Woodstock, NH Part-Time | $21-$25/hour based on experience | Potential for Full-Time Woodstock Inn Brewery is looking for a creative, motivated, and hands-on Marketing & Brand Coordinator to help tell the story of our restaurant, brewery, inn, events, and White Mountains location. We're looking for someone who can do more than just post on social media. This position will work across digital marketing, social media, graphic design, website management, advertising, content creation, analytics, and brand development. We're open to starting this position part-time, approximately 20-25 hours per week, with the possibility of growing into a full-time position for the right person. What You'll Do
  • Develop and manage social media content for the restaurant, brewery, inn, and events.
  • Create engaging Facebook, Instagram, and short-form video content.
  • Photograph and film food, beer, property, events, employees, and behind-the-scenes content.
  • Create and edit Reels, videos, graphics, and promotional materials.
  • Design digital and print advertisements, flyers, posters, menus, signage, blogs and promotional materials.
  • Manage and update our website through Webflow.
  • Monitor website performance and traffic using Google Analytics and other reporting tools.
  • Help develop and manage digital advertising campaigns, including Meta/Facebook/Instagram and Google Ads.
  • Develop email marketing campaigns and promotional communications.
  • Assist with SEO, website content, and improving our online presence.
  • Maintain consistent branding across the restaurant, brewery, inn, social media, website, advertising, and printed materials.
  • Work with the brewery team on beer labels, packaging, new beer launches, and promotional materials.
  • Help promote beer releases, seasonal menus, specials, live entertainment, weddings, events, and lodging promotions.
  • Develop and maintain a marketing/content calendar.
  • Help identify opportunities for partnerships, influencers, local media, and tourism organizations.
  • Monitor online reviews and help maintain a strong online presence.
  • Track marketing performance and use analytics to determine what is working and where we can improve.
Research competitors, industry trends, and new marketing opportunities. Work closely with restaurant, brewery, lodging, and management teams to identify stories and promotions worth sharing. What We're Looking For We're looking for someone who is creative, organized, self-motivated, and willing to get involved in all aspects of marketing. Ideal candidates will have experience with several of the following:
  • Social media management
  • Graphic design
  • Canva and/or Adobe Creative Suite
  • Photography and video
  • Reels/short-form video editing
  • Google Analytics
  • Google Ads
  • Meta/Facebook/Instagram advertising
  • Webflow or similar website platforms
  • Email marketing
  • SEO and website content
  • Digital and print advertising
  • Brand development
  • Content creation
  • Marketing analytics and reporting You do not need to be an expert in everything listed above . We're looking for someone with a strong overall marketing skill set who is comfortable learning, creating, and taking ownership of projects. The Right Person for This Job We're looking for someone who:
  • Has a creative eye and can recognize good content when they see it.
  • Is comfortable picking up a camera or phone and creating content on the spot.
  • Can work independently and manage multiple projects.
  • Has strong writing and communication skills.
  • Is organized and can meet deadlines.
  • Pays attention to details.
  • Understands that good marketing is about more than simply posting on social media.
  • Can look at analytics and understand what is actually driving results.
  • Is willing to work closely with our restaurant, brewery, lodging, and events teams.
  • Enjoys the hospitality, food, beer, and tourism industries.
  • Has a genuine interest in the White Mountains and what makes this area special.
About Woodstock Inn Brewery Woodstock Inn Brewery is a family-owned restaurant, brewery, and inn located in the heart of New Hampshire's White Mountains. Our operation includes a busy restaurant and bar, an on-site brewery, lodging, weddings, private events, live entertainment, seasonal promotions, and a growing portfolio of beer and brewery products. This is an opportunity to have a real impact on the marketing direction of an established local business. You'll have the ability to bring your own ideas to the table, create content, test new strategies, and see your work immediately in the market. This position starts part-time with the potential to become full-time for the right candidate and as the role develops.
Pay:
$21.00 - $25.00 per hour
Benefits:
401(k) 401(k) 4% Match 401(k) matching Dental insurance Employee discount Flexible schedule Gym membership Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Fitness Centers/Gyms
  • Health Insurance