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Power Driven Diesel
Marketing and Social Media Coordinator
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Based on Utah data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$62,323 / year median in Utah
-6% projected decline
Job Description
Overview We are seeking a creative and proactive Marketing Coordinator to join our marketing team. In this role, you will drive the execution of digital marketing campaigns, manage content creation, and optimize online presence across multiple platforms. Duties Develop and implement digital marketing campaigns across channels such as social media, email/text, Google Ads, and paid advertising campaigns. Utilize SEO tools and conduct keyword research to improve organic search rankings and enhance website visibility. Design compelling graphics and visuals to support marketing materials and social media advertising. Monitor and analyze web analytics reports using Google Analytics and other analytics tools to assess campaign performance and identify opportunities for optimization. Create and provide a monthly report on marketing performance and trends. Oversee social media efforts across platforms like Facebook, Instagram, TikTok, and YouTube to increase engagement and followers. Set up and manage digital marketing automation workflows to nurture leads and improve conversion rates through targeted email marketing strategies. Make edits to the website and product pages to maximize purchases and customer experience. Identify videos to film and post on social media. Qualifications Experience with SEO tools, Google Analytics, Google Ads (AdWords), SEM, paid advertising campaign management, and social media advertising campaigns. Strong graphic design skills. Familiarity with Shopify is a plus. Knowledge of email and SMS marketing practices and setup. Excellent communication skills with the ability to craft compelling content for diverse audiences across multiple channels. Strong organizational skills with the ability to manage multiple projects simultaneously. If this sounds like the position for you, apply today!