An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
Full-Time, In Office Job Overview We are seeking a creative, detail-oriented, and high-energy Marketing & Brand Coordinator to drive our brand's presence across all platforms. This role is a hybrid of digital management, physical brand execution, and community engagement. You will be responsible for ensuring our online menus are flawless, our social media is engaging, and our in-store experience is cohesive—all while navigating the complex regulatory landscape of the Washington cannabis industry. If you are a self-starter who thrives in a "lone wolf" environment, can pivot quickly in a highly regulated space, and knows how to translate digital engagement into physical foot traffic, we want to hear from you.
Key Responsibilities Digital Ecosystem & E-commerce Menu & Web Management:
Update online menus (Weedmaps, Leafly), and manage the brand website interface utilizing our Posabit POS integration for real-time inventory accuracy.
Product Content:
Create digital and physical content to assist in the customer journey and ensure 100% accuracy between the physical shelf and the digital menu.
Review Management:
Implement strategies to encourage and ensure customer reviews on Google, Yelp, and industry platforms to boost local SEO and brand trust.
Social Media & Community Engagement Content Strategy:
Develop and execute a bi-weekly content calendar including photography and short-form videos in daily postings.
Influencer Outreach:
Identify and manage relationships with local influencers and brand ambassadors to expand reach within WSLCB compliance guidelines.
Community Management:
Create and schedule push notifications to ensure our customers are up to date with current campaigns. Monitor engagement and respond to inquiries in a professional, brand-consistent voice.
The role involves ideating sales campaigns, developing go-to-market strategies, forecasting performance metrics, and managing execution through to post-campaign ROI analysis.
Visual Merchandising:
Design and install in-store signage, promotional flyers, product price cards, digital display graphics, and rotating showcase displays.
Internal Coordination:
Align retail staff with current marketing goals, ensuring they are aware of internal promotions and daily specials to maintain a unified sales message.
Staff Education:
Organize and lead staff product education binders to ensure budtenders are knowledgeable about new drops, brand partners, and consumption methods.
Event Planning & Vendor Relations Vendor Days:
Coordinate with brand partners to schedule and host in-store vendor days, ensuring all logistics, accountability, and promotional support are in place.
Field Marketing:
Conceptualize and execute monthly on-site pop-ups and community events, managing everything from coordination to execution.
Ensure all marketing assets strictly adhere to Washington state (WSLCB) cannabis advertising regulations (age-gating, claim restrictions, 21+ warnings, updated
ESB 5206
exterior signage limits, etc.) and Meta advertising policies.
Tracking Metrics:
Monitor and report on Key Performance Indicators (KPIs), including social media growth, website traffic, event ROI, and the direct impact of influencer campaigns on sales.
Qualifications & Requirements Age Requirement:
Must be 21+ years of age.
Experience:
2+ years in marketing, retail coordination, or brand management (Cannabis industry experience is heavily preferred).
Technical Skills:
Proficiency with website creation platforms, Canva/Adobe Creative Suite, and social media analytics tools. Familiarity with Posabit is a major plus.
Compliance Knowledge:
Deep, audit-level understanding of state-specific cannabis advertising allowances.
Communication:
Strong public speaking skills for staff training and excellent writing skills for digital content.
Logistics:
Reliable source of transportation and flexibility in scheduling.
Mindset:
Data-driven, highly organized project manager with a proactive, self-starting attitude. How to Apply Please submit your resume along with up to 3 links or portfolio examples of previous marketing campaigns, content creation, or brand work you have managed. Applications without portfolio examples will not be considered.
Pay:
$48,000.00 - $58,000.00 per year Application Question(s): Are you 21 years of age or older? Are you familiar with Washington State Liquor and Cannabis Board (WSLCB) regulations regarding cannabis advertising and marketing? Are you located and based in Washington state? Please attach a minimum of 3 links or portfolio examples.
