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Pursuit
Community Development & Partnership Associate
Career Insights for Business Development Manager (General)
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What they do
A Business Development Manager identifies new business opportunities and clients for a company, and develops marketing and sales strategies to help grow a company's business. Builds customer relationships and partnerships and negotiates business deals. Works with senior marketing and sales staff to increase sales opportunities.
$147,032 / year median in New York
-4% projected decline
Job Description
About Pursuit Pursuit is a social impact organization building the future of economic mobility in the age of AI. For over a decade, we've transformed lives through immersive training programs that propel adults from low-income backgrounds
- often without college degrees
- into high-growth tech careers.
- we're rethinking how economic opportunity works at scale. About the Role Our programs have grown through deep community trust, strong partnerships, and operational excellence. We're looking for a Community Development Associate who will take ownership of top-of-funnel lead generation
- building and managing relationships with community-based organizations (CBOs), driving paid marketing and referral channels, and obsessing over applicant volume at the very top of the funnel.
- someone who is a natural relationship-builder, lives in the numbers, and treats every partner and every lead source as an opportunity to grow Pursuit's reach. Key Responsibilities Own Top-of-Funnel Lead Generation Take ownership of top-of-funnel volume
- leads, referrals, and applicant starts
- and drive toward targets set by the Director Track lead source and channel performance closely, and proactively flag underperforming channels or drop-off before they become problems Maintain dashboards and trackers that give the team a real-time read on top-of-funnel health by channel and partner Treat top-of-funnel targets as your targets
- know the numbers cold and push to hit them Build & Manage Community Partnerships Build and maintain relationships with community-based organizations, workforce development providers, city agencies, libraries, and other mission-aligned partners across NYC Represent Pursuit at community events, workshops, and partner meetings with warmth and credibility Identify and cultivate new partnerships that expand awareness, trust, and access to Pursuit programs Manage partnership performance and know which relationships are converting into leads, and which need more attention Drive Paid Marketing & Referral Channels Own day-to-day execution of paid marketing and referral campaigns aimed at driving top-of-funnel volume Test and optimize channels•paid, referral, partner-sourced•based on cost and conversion performance Coordinate alumni referral efforts and other organic channels to keep leads flowing Bring a testing mindset: try new channels and messages, watch the numbers, and double down on what works Use AI & Data to Move Faster Use AI tools to automate routine partnership and lead-generation tasks (e.
- 80,000 base + incentive compensation.