Director of Business Development & Marketing at

WEBBER/SMITH

Associates, Inc. Director of Business Development & Marketing at

WEBBER/SMITH

Associates, Inc. in Lancaster, Pennsylvania Posted in 1 day ago.

Type:

full-time Position Title Director of Business Development & Marketing Reports To Vice President, Sales & Marketing Location Lititz, PA (South Central Pennsylvania) - Travel required throughout the U.S. About

WEBBER/SMITH

The

WEBBER/SMITH

Group® branded companies are multi-discipline engineering and architectural firms specializing in the design of food processing and distribution facilities across the United States. We are recognized for delivering innovative, food-safe environments and superior client satisfaction. Role Overview The Director of Business Development & Marketing is a strategic leadership role responsible for identifying revenue growth opportunities, enhancing brand visibility, and cultivating long-term client relationships within the food and beverage industry. This position combines a high degree of business development skills with marketing strategy execution to position

WEBBER/SMITH

as a premier partner for facility design and engineering services.

Key Responsibilities Strategic Market Planning:

Develop and execute marketing and business development strategies aligned with corporate growth objectives.

Client Acquisition & Relationship Management:

Identify, qualify, and secure new business opportunities; maintain relationships with existing clients and industry partners.

Industry Engagement:

Represent

WEBBER/SMITH

at trade shows, conferences, and industry associations; network with contractors, vendors, and consultants.

Proposal Development:

Support and eventually lead the preparation of Statements of Qualifications (SOQs), RFP responses, and engineering services proposals in collaboration with technical teams.

Marketing Leadership:

Oversee digital and traditional marketing initiatives, including website, social media, SEO/SEM, advertising campaigns, and content creation.

Brand Positioning:

Ensure consistent messaging across all platforms; manage press releases, brochures, and presentations.

CRM & Data Management:

Maintain and update client databases; track leads and conversion metrics.

Team Collaboration:

Work closely with engineering, project management, and leadership teams to align marketing efforts with operational goals. Qualifications Bachelor's degree in Engineering, Marketing, Business Administration, or related field (Architecture/Engineering background preferred). 7+ years of experience in business development and marketing.

•Experience in AEC or food industry sectors a plus. Proven ability to develop strategic business development and marketing plans and deliver measurable growth. Strong communication, negotiation, and presentation skills. Familiarity with BIM/Revit and technical design concepts is a plus. Willingness to travel nationally for client meetings and trade shows. HubSpot CRM/Sales Pro Experience is desirable. Desired Attributes Highly motivated, results-oriented, and entrepreneurial mindset. Skilled in relationship building and networking within the food and beverage industry. Comfortable leading both business development and marketing functions. Compensation and Benefits Competitive base salary with quarterly bonus tied to performance KPIs Health Insurance Benefits, HSA and HRA 401(k) plan with company match Paid time off, sick days and holidays Hybrid work schedule