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Specialty Bakers, LLC

Marketing and Sales Associate

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Job Description

Company Overview Specialty Bakers, LLC has been a trusted name in the baking industry since 1901. With a focus on high-quality baked goods, the company supplies its products through various channels across North America, emphasizing excellence and innovation in every bite. Specialty Bakers, LLC is part of Artisan Bakery's platform of commercial businesses within the food industry. Overview We are on the lookout for a proactive and energetic Marketing and Sales Associate to join our dynamic team and to provide broad exposure to Artisan Bakery's commercial organization. A successful candidate will work closely with senior leadership and gain experience across marketing, sales, customer management, pricing, new product development and commercial strategy. This role will initially focus on trade shoes, packaging projects, digital marketing, pricing, inside sales, sales administration and implementation of a new CRM platform. As the individual demonstrates capability and leadership, there is significant opportunity to expand the position and take on broader commercial responsibilities across Artisan Bakery and its businesses. Responsibilities Trade Shows & Customer Events Manage the planning and execution of industry trade shows, customer events and other commercial events. Coordinate booth logistics, registration, samples, marketing materials, shipping, travel and event schedules. Travel to and participate in trade shows, customer events and other industry events as required, including periodic overnight travel. Develop pre-show and post-show plans in partnership with the sales team. Track leads and ensure timely follow-up and conversion of trade show opportunities. Help evaluate trade show effectiveness and ROI. Packaging & Marketing Projects Coordinate packaging development and packaging changes across customers and products for branded and private label projects. Work with internal teams, customers, designers, printers and packaging suppliers to move projects from concept through approval and implementation. Maintain project timelines, artwork approvals and key deliverables. Help develop sales presentations, sell sheets, product materials and other customer-facing collateral. Support new product launches and commercialization initiatives. Website & Digital Marketing Take day-to-day ownership of Artisan Bakery's websites and digital content Coordinate website updates, product information, photography and company news. Help strengthen the company's digital presence and ensure content accurately reflects our products, capabilities and brands. Support other digital and social marketing initiatives as appropriate. CRM Implementation & Management Serve as a key user and internal champion for the implementation of a new CRM platform. Work with leadership and the sales team to establish processes, customer data standards, opportunity tracking and reporting. Help migrate and organize existing customer and prospect information. Train and support users and drive adoption of the system across the commercial organization. Develop reporting and dashboards that improve visibility into the sales pipeline, customer activity and opportunities. Continuously identify ways to improve commercial processes through better use of the CRM. Pricing & Commercial Analysis Support the development and maintenance of customer and product pricing in collaboration CFO and CCO. Maintain pricing files and assist with customer price changes and communications. Work with sales, finance and operations to gather information needed for pricing decisions. Assist with sales reporting, customer analysis and other commercial analytics. Help identify opportunities, risks and areas requiring action. Inside Sales & Business Development Support outreach to existing customers and prospective customers. Follow up on leads generated through trade shows, the website and other sources. Help qualify opportunities and move prospects through the sales pipeline. Coordinate samples, product information, pricing and other customer requests. Over time, assume direct responsibility for selected customers, prospects or business opportunities. Sales Administration Manage customer sales sample process and work in collaboration with Operations & Quality team to optimize sampling Provide day-to-day support to the commercial organization. Maintain customer, product, pricing and sales information. Coordinate customer requests and follow up with internal departments to ensure timely execution. Assist with sales presentations, customer meetings and business reviews. Help create stronger processes and organization across the sales function. Qualifications Bachelor's degree in Marketing, Business, Communications or a related field preferred. Approximately 5-7 years of relevant professional experience in sales, marketing, project management, customer service or a related commercial role. Experience in food, CPG, bakery or manufacturing is a plus. Strong organizational and project-management skills with the ability to manage multiple projects simultaneously. Comfortable working with data, spreadsheets, presentations and business systems, including adoption of AI into processes Strong written and verbal communication skills. Experience with CRM platforms, digital marketing, websites or packaging development is a plus. Ability and willingness to travel periodically for trade shows, customer meetings and company activities (up to 20% travel). Join us as a Marketing and Sales Associate to help elevate our brand presence while developing your skills in a vibrant, fast-paced environment!
Job Type:
Full-time Pay:
$60,000.00 - $75,000.00 per year
Benefits:
401(k) Dental insurance Employee assistance program Health insurance Paid time off Vision insurance
Work Location:
Hybrid remote in Marysville, PA 17053

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health and Wellness Programs
  • Health Insurance