Paid Media & TikTok Shop Manager Wellura Bartonville, TX Job Details Full-time $72,000 - $78,000 a year 4 hours ago Qualifications Social media advertising campaigns Marketing ROI (MROI) improvement Automation SEM budget management Managing budgets in a search marketing role Shopify Digital marketing budget management E-commerce Analysis skills Attribution modeling Media data analysis Pay-per-click (PPC) advertising TikTok Media buying and planning AI-driven automation Paid search marketing Program budgeting Marketing controlled experiments research Conversion rate optimization (CRO) Full Job Description Strong Cell is hiring a hands-on paid-media operator to own Meta Ads, Google Ads, TikTok Ads and TikTok Shop performance. This is not an organic social media or content-creation position. You will personally manage campaigns, budgets, tracking, testing and optimization. You will translate performance data into clear requests for new advertising creative and be accountable for profitable customer acquisition. What You Will OwnPaid Media Build, launch and optimize campaigns across Meta, Google and TikTok. Manage budgets, pacing, bidding, audiences, placements and account structure. Manage Google Search, Shopping, Performance Max and remarketing campaigns. Monitor spend, revenue, CAC, ROAS, MER and conversion performance. Allocate spending based on marginal performance and business priorities. Identify declining performance and take corrective action quickly. Maintain accurate tracking, attribution and campaign naming conventions. Verify pixels, conversion events, product feeds and destination URLs. Maintain a structured campaign, audience, offer and creative-testing calendar. Scale winning campaigns and discontinue inefficient spending. Document every meaningful test, result and decision. Communicate landing-page and conversion problems to the SEO/CRO owner. Advertising Creative Management Analyze performance by hook, message, offer, format and audience. Identify creative fatigue before it materially affects performance. Produce specific creative briefs based on advertising data. Request new assets from the content-production function. Clearly define the required concept, hook, format, dimensions, variations and deadline. Confirm that requested assets are delivered and technically correct. Launch new creative promptly and evaluate it against a defined hypothesis. Maintain an organized library of active, winning and retired advertisements. Communicate winning messages and customer objections to the wider marketing team. This person directs advertising needs but is not responsible for producing organic social content. TikTok Shop Manage TikTok Shop through Seller Center and Euka.ai. Maintain accurate products, pricing, promotions and inventory status. Manage paid campaigns connected to TikTok Shop. Monitor Shop revenue, conversion rate, account health and platform violations. Coordinate Shop promotions and platform campaign participation. Manage advertising-related creator authorization and Spark Ads. Monitor product-feed and attribution accuracy. Resolve or escalate Shop problems before they interrupt revenue. Report TikTok Shop performance alongside TikTok advertising results. Reporting and Forecasting Review active campaigns and spending every business day. Maintain accurate daily and monthly budget pacing. Provide a concise weekly report covering spend, revenue, CAC, ROAS and MER. Explain why performance changed and what action will be taken. Maintain short-term forecasts for spending, acquisition and revenue. Reconcile platform reporting with Shopify and GA4. Identify attribution limitations rather than overstating results. Provide a monthly channel analysis and budget recommendation. AI and Automation Use AI to accelerate campaign analysis, reporting and research. Build alerts for budget pacing, tracking failures and performance changes. Use AI to identify patterns across campaigns, audiences and creative. Create repeatable workflows for creative briefs and test documentation. Use Euka.ai and other approved tools to improve TikTok Shop performance. Independently verify AI-generated conclusions before changing campaigns or budgets. Expected Monthly Output Daily campaign and budget monitoring Weekly budget reallocation and performance optimization At least four meaningful paid-media tests per month A maintained creative-testing pipeline Clear, performance-based creative briefs Accurate weekly reporting across Meta, Google and TikTok One monthly paid-media and TikTok Shop analysis A current record of tests, results, decisions and next actions Documented actions when CAC, ROAS or revenue falls outside target ranges Required Experience Please apply only if you can demonstrate all of the following: At least three years of hands-on ecommerce paid-media experience Direct responsibility for managing Meta Ads budgets Direct responsibility for managing Google Ads campaigns Experience with TikTok Ads, TikTok Shop or both Experience optimizing toward purchases, revenue, CAC or contribution margin Ability to explain advertising performance beyond reporting ROAS Experience planning and evaluating creative tests Working knowledge of GA4, pixels, conversion tracking and attribution Experience with Shopify or a comparable ecommerce platform Practical experience using AI for analysis, reporting or automation Ability to work full-time from our Bartonville office This Role Is Not a Fit If Your experience is limited to communicating with an advertising agency. You have never personally built campaigns inside Meta Ads Manager. You have never personally managed campaigns inside Google Ads. You cannot explain the relationship between CAC, ROAS, MER and profitability. You primarily specialize in organic social media. You want to outsource the daily management of the advertising accounts. You are looking for a remote or hybrid position. Application Requirements Your application must include: The largest monthly advertising budget you personally managed and the platforms it included. One Meta or Google campaign you improved, including the problem, actions, timeframe and measurable result. Your direct experience with Meta Ads, Google Ads, TikTok Ads and TikTok Shop. Clearly identify which you have personally managed. One advertising creative test, including the hypothesis, variation and result. One AI-assisted workflow or automation you use for paid media or ecommerce. Confirmation that you can work full-time in person at 124 McMakin Rd, Ste 300, Bartonville, TX 76226. Applications that do not include these six items will not be considered. Compensation and Schedule $72,000-$78,000 annual salary Full-time, Monday through Friday In-person position 124 McMakin Rd, Ste 300, Bartonville, TX 76226

Pay:

$72,000.00 - $78,000.00 per year

Experience:

Meta Ads:

3 years (Required) Ability to

Commute:

Bartonville, TX 76226 (Required)

Work Location:

In person