A Car or Vehicle Sales Representative develops buyers by maintaining rapport with previous customers, suggesting trade-ins, customer prospecting, greeting drop-ins, responding to inquiries, recommending sales campaigns and promotions, and explaining warranties and services. Demonstrates vehicles by explaining characteristics, capabilities, features, and product testing. Understands vehicles by studying characteristics, capabilities, and features, comparing and contrasting competitive models, and inspecting vehicles.
Position Summary The Motorcycle Sales Associate is responsible for assisting guests in selecting and purchasing new and pre-owned Harley-Davidson motorcycles. This role guides guests through the entire sales process, from initial inquiry to motorcycle delivery, while delivering an exceptional guest experience and achieving dealership sales goals. The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the Harley-Davidson lifestyle. Essential Duties and Responsibilities Greet and assist guests in selecting motorcycles that meet their needs and riding goals. Conduct motorcycle presentations, walkarounds, and test ride experiences. Explain motorcycle features, benefits, accessories, warranties, and financing options. Build and maintain strong guest relationships to encourage repeat and referral business. Follow up with leads, showroom visitors, phone inquiries, and internet prospects. Maintain accurate records of guest interactions in CRM systems. Stay current on Harley-Davidson product knowledge, promotions, and available inventory. Work closely with Finance & Insurance, Parts, Service, and MotorClothes departments to enhance the guest experience. Achieve or exceed monthly sales and guest satisfaction goals. Assist with dealership events, bike nights, demo rides, and community outreach activities. Ensure all paperwork is completed accurately and in compliance with dealership policies. Maintain a professional appearance and represent the Harley-Davidson brand positively at all times. Participate in sales meetings, training programs, and manufacturer-required certifications. Perform additional duties as assigned by management.
Requirements:
Qualifications Strong communication, customer service, and relationship-building skills. Excellent sales, negotiation, and closing abilities. Self-motivated with a results-driven attitude. Ability to work in a fast-paced, commission-based environment. Strong organizational and time-management skills. Basic computer and CRM proficiency. Professional demeanor and positive attitude. Passion for motorcycles and the Harley-Davidson lifestyle preferred. Motorcycle endorsement Education and Experience High school diploma or GED required. Previous sales or customer service experience preferred. Motorcycle, powersports, automotive, or retail sales experience is a plus. Harley-Davidson product knowledge preferred. Training provided for qualified candidates. Physical Requirements Frequent standing, walking, and movement throughout the showroom and dealership grounds. Ability to sit for periods while completing paperwork and customer consultations. Ability to safely operate motorcycles for demonstrations and test rides (if endorsed). Ability to lift and carry up to 25-50 pounds occasionally. Ability to communicate effectively in person, by phone, and electronically. Work Environment Fast-paced Harley-Davidson dealership environment with frequent interaction among guests, sales staff, service personnel, and management. Work includes both indoor showroom activities and outdoor motorcycle demonstrations, events, and guest deliveries. Evening, weekend, and event participation is required. Equal Employment Opportunity Statement The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law. This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.
