Job Summary As a Mass Market Sales Representative , you'll be the face of Kendall Farms in the mass market channel. You'll prospect and develop new customer accounts, grow existing relationships, and ensure smooth, accurate order execution. You'll collaborate closely with internal teams to provide exceptional service, while keeping customers informed about promotions, product opportunities, and industry trends.

Key Responsibilities:

Identify and qualify new accounts within the mass market channel. Manage and grow existing customer relationships by providing proactive account service, order facilitation, and timely solutions. Monitor customer purchasing cycles and present programs, promotions, and new product opportunities. Serve as the primary liaison between customers and internal departments, ensuring seamless communication and order execution. Represent the company at trade shows and customer events. Contribute to achieving and exceeding sales targets through consistent prospecting, upselling, and cross-selling. Customer Acquisition & Prospecting Develop and execute a new business customer focus plan. Prospect daily through calls, referrals, events, and trade shows. Qualify and prioritize prospects based on potential fit and revenue. Prepare proposals, pricing programs, and presentations tailored to customer needs. Support customer onboarding, including vendor set-up and credit applications. Account Management & Growth Create annual sales forecasts by customer and territory. Facilitate order entry and proactively manage prebooks, estimates, and replenishment cycles. Ensure accurate set-up of new items, SKUs, and vendor forms through customer systems. Conduct regular business reviews to track performance and introduce new programs. Monitor product quality, delivery, and satisfaction; address issues promptly and effectively. Increase sales dollars per customer year-over-year and transaction size month-over-month. Sales Execution & Communication Provide internal teams with customer forecasts, product needs, and order details. Communicate shortages, changes, ship dates, and credits quickly and accurately. Ensure accurate processing of credits and RMAs while minimizing financial exposure. Collaborate with accounting on collections and customer creditworthiness. Update customer portals, EDI systems, or iTrade platforms as required. Industry Engagement Stay informed on mass market and floral industry trends. Share insights and knowledge with customers to strengthen partnerships. Attend trade shows, trial gardens, and farm visits to promote new products and build relationships.

Qualifications:

Minimum 5 years of sales experience in the cut flower, floral, or perishable goods industry. Proven track record of growing key accounts and exceeding sales targets. Strong relationships with major retailers, grocery chains, or mass market accounts. Excellent negotiation, presentation, and communication skills. Highly organized with the ability to manage multiple accounts and deadlines. Bachelor's degree preferred but not required if experience is substantial. Willingness to travel as needed (approximately 20%).

Benefits:

Competitive base salary + commission Medical insurance 401(k) with employer match Paid time off and holidays A chance to work with a passionate team in a growing, innovative company

Job Type:

Full-time Base Pay:

From $70,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Vision insurance

Work Location:

Hybrid remote in Fallbrook, CA 92028