Sales Representative

Sales Representative at Western States Equipment Company in Hayden, Idaho, United States Job Description Description

ABOUT WESTERN STATES EQUIPMENT

Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive, not just with our products and service - but through our people.

We are committed to:

The Power of our

Purpose:

"Building our Communities for a Better Tomorrow" Performance through our

Values:

SAFETY, EXCELLENCE, TEAMWORK, INTEGRITY, ACCOUNTABLITY, and

INNOVATION

Customer and Employee Care Commitments:

Conveying Warm and Empathy, Actively Listening, Building Trust, and Saying Thank You

WHY YOU'LL LIKE IT HERE

Recognized as one of the top private companies to work for, we put our employees first. We are fiercely committed to SAFETY and sending every employee, safely home, every single day. Our comprehensive benefits package and complete wellness programs include: Three weeks of accrued PTO to start, increases with tenure Company paid health care premium option for employees Health, dental, and vision insurance Wellness dollars 401k with company match and profit sharing Educational reimbursements, tool loans, and safety & tooling dollars Employee Assistance Program Paid Parental leave Care Leave

WHAT WE'RE LOOKING FOR

THINK-ACT-BE SAFE - At Western States, we empower every employee, every day to work and promote a safe environment to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable procedures and standards. This includes maintaining clean/clutter free personal work areas and wearing the required personal protective equipment (PPE) as identified in safety policy. The Sales Representative is a trusted consultant to our valued customers when making equipment-buying decisions and responsible for selling Caterpillar Equipment, technology, and/or services value while driving market share growth and maintaining Western States' top quartile rankings with Caterpillar. Duties include execution of defined sales processes and strategies in selling dealer support and machine performance to a defined list of customers or geographical territory. This position will build and maintain customer relationships with owners, principals, and stakeholders in order to provide solutions in initial investment and continued usage of Caterpillar Equipment and the products and services of Western States Equipment.

ESSENTIAL FUNCTIONS

Customer Service and Sales Strategies Identifies and calls on all customers and potential customers of Caterpillar for new, used, or traded equipment within the assigned territory. Maintains call quantity and quality to ensure the development of a positive relationship with each customer. Develops and maintains the skills necessary to sell a premium priced product. In addition, maintains product knowledge on Caterpillar and Western States products. Identifies customers' needs in order to develop an effective solution utilizing Caterpillar Equipment products and Western States services. Advocates and influences additional offerings from Western States that are complimentary to Caterpillar Equipment. Collaborates with other departments within Western States' Product Support, Cat Rental Store, and Engine Group in a cooperative and effective manner. Communication and Cross Functional Teamwork Conducts product presentations to customer groups and or operators. Maintains knowledge of industry trends and latest in machine technology offerings. Embraces integrity, quality and responsiveness to customer needs to ensure satisfaction across divisions Sales, Service, Parts, Worksite Solutions, and Rental. Communicates the needs and concerns of the territory stakeholders, internal and external to ensure resolution is found. Understands and uses offerings from Cat Financial or other finance companies. Adheres to all customer care standards. Work within and promote corporate vision, mission, and values of the organization. Promote other division priorities and communicate the value- CVA, Digital Adoption, Technology Activation, Extended Coverages etc. Performs other duties as assigned. Strategic Planning and Process Management Engages in

AX/365 CRM

systems to actively and accurately document Opportunities and forecasting. Strategically works with Sales Operation members to drive velocity and accuracy of quotation and forecasting. Oversees customer's purchasing journey to provide an opportunity to gain insights on customer behavior, responds with appropriate actions, and expedite to close. Routinely reviews sales funnel health through KPIs such as opportunity age, conversion rates, velocity, funnel win rates, and specific KPIs for marketing campaigns. Manages workload and schedule to maximize effectiveness in territory leveraging Pre-Call planning and strategic time... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with

Disabilities Job Posting:

2540724

Posted On:

May 13, 2026

Updated On:

May 13, 2026