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AC
Arrow Clinical Trials
Marketing & Social Media Manager - Clinical Research
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Based on Florida data
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What they do
A Clinical Research Manager is responsible for managing the day-to-day research operations of an organization undertaking clinical trials, usually pharmacological drug testing.
$129,064 / year median in Florida
Job Description
Job Summary We are seeking a creative, driven, and self-motivated Marketing & Social Media Manager to lead marketing, digital advertising, social media, and external communications for our growing clinical research site. This position will be responsible for strengthening our online presence, supporting patient recruitment, developing engaging content, and professionally representing the organization during meetings and presentations with pharmaceutical sponsors, CROs, physicians, vendors, and other industry partners. Key Responsibilities
- Manage the company's presence across Facebook, Instagram, LinkedIn, and other relevant social media platforms .
- Develop and maintain a consistent social media posting schedule with engaging, professional content.
- Create and manage paid social media advertising campaigns , particularly for clinical trial awareness and patient recruitment.
- Develop creative campaigns to increase community awareness of clinical research and available study opportunities.
- Monitor campaign performance, engagement, leads, and other marketing metrics and adjust strategies accordingly.
- Create graphics, digital advertisements, flyers, presentations, and other marketing materials.
- Maintain consistent company branding across digital and printed communications.
- Support website content and other digital marketing initiatives.
- Develop outreach campaigns targeting patients, physicians, medical practices, and community organizations.
- Coordinate marketing initiatives with the clinical research and patient recruitment teams.
- Prepare professional PowerPoint presentations and other materials for sponsor, CRO, vendor, and business-development meetings .
- Participate in frequent virtual meetings and confidently present the organization, its capabilities, facilities, investigators, recruitment strategies, and performance.
- Assist with preparation for sponsor presentations, site qualification visits, business-development opportunities, and industry meetings.
- Identify new and creative opportunities to increase the visibility and reputation of the clinical research site. Qualifications
- Bachelor's degree required , preferably in Health Science, Healthcare Administration, Marketing, Communications, Public Health, or a related field.
- Minimum 3 years of professional marketing experience .
- Strong experience with Facebook and Instagram marketing, advertising, content creation, and campaign management .
- Experience with LinkedIn and other social media platforms preferred.
- Healthcare, medical, pharmaceutical, or clinical research experience strongly preferred .
- Excellent written and verbal communication skills.
- Strong graphic design and presentation skills.
- Proficiency with PowerPoint and other presentation and content-creation tools.
- Comfortable participating in and presenting during professional online meetings with sponsors, CROs, vendors, physicians, and business partners.
- Strong organizational and project-management skills.
- Ability to manage multiple campaigns and priorities independently.