SEO Search Engine Optimization Specialist

LOCAL APPLICATANTS ONLY!

About Lawn Synergy Lawn Synergy is a premium lawn care brand focused on helping homeowners grow healthier, greener lawns with professional-grade fertilizers, grass seed, soil products, and lawn care education. We are looking for a SEO Specialist who can help grow our organic traffic by creating high-quality lawn care content, performing keyword research, optimizing website pages, and building quality backlinks. Keyword Research & SEO Strategy Perform keyword research for lawn care topics, product categories, blog articles, and landing pages. Identify keyword opportunities based on search volume, user intent, competition, and relevance to Lawn Synergy products. Create content briefs and outlines based on keyword research. Optimize content for target keywords, related keyword variations, headings, meta titles, meta descriptions, internal links, and FAQs. Help identify new SEO opportunities for collection pages, product pages, blog topics, and seasonal content. Link Building Build 5-10 high-quality do-follow backlinks per month through ethical outreach and relationship-building. Identify relevant backlink opportunities from lawn care, gardening, landscaping, home improvement, DIY, and local/niche websites.

The SEO Specialist will be responsible for creating SEO-driven lawn care content that matches the Lawn Synergy brand voice, supports our product categories, and helps homeowners make better lawn care decisions. This role requires someone who is excellent at writing, understands keyword research, and can create helpful, accurate, easy-to-read content for DIY homeowners. The ideal candidate is creative, detail-oriented, and passionate about content marketing, SEO, and organic growth. Experience in lawn care, landscaping, gardening, or home improvement content is a major plus. Content Creation Write high-quality lawn care articles, blog posts, collection page content, product support content, FAQs, and educational guides. Create content specific to Lawn Synergy's brand, products, and customer base. Write helpful, homeowner-friendly articles on topics such as fertilizer schedules, grass seed, weed control, pre-emergents, lawn diseases, soil health, seasonal lawn care, and grass types. Ensure all content is clear, accurate, engaging, and written in a way that builds trust with homeowners. Follow Lawn Synergy's tone: professional, educational, helpful, and easy to understand. Update and improve existing website content for SEO, readability, and conversion. Conduct outreach to blogs, publishers, resource pages, and potential partners. Track backlink progress, outreach status, domain authority, anchor text, and placement quality. Focus on quality over quantity and avoid spammy or low-value link-building tactics. Website & On-Page SEO Optimize existing blog posts, collection pages, product pages, and informational pages for SEO. Add internal links between relevant products, articles, and collection pages. Help improve page titles, meta descriptions, image alt text, headers, and content structure. Support SEO improvements on Shopify pages. Monitor rankings, organic traffic, and content performance. Reporting & Performance Tracking Track keyword rankings, organic traffic, indexed pages, backlink growth, and content performance. Provide monthly SEO updates showing completed articles, keyword progress, backlinks created, and upcoming opportunities. Use SEO tools to identify content gaps, ranking opportunities, and technical issues. Required Skills & Qualifications Strong writing and editing skills. Experience creating SEO content, blog posts, or website copy. Basic understanding of SEO best practices, including keyword research, on-page optimization, internal linking, and backlink outreach. Ability to write clear, helpful content for homeowners and DIY customers. Strong research skills and ability to turn technical lawn care topics into easy-to-understand articles. Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Surfer SEO, Clearscope, or similar tools. Organized, self-motivated, and able to manage multiple content projects at once. Strong attention to detail. Preferred Qualifications Experience writing about lawn care, landscaping, gardening, agriculture, turfgrass, home improvement, or outdoor products. Experience with Shopify SEO. Experience building backlinks through outreach. Understanding of fertilizer, grass seed, weed control, soil amendments, or seasonal lawn care. Basic understanding of e-commerce SEO. Experience creating content briefs, keyword maps, and content calendars. Success Metrics The SEO Specialist will be measured by: Number and quality of SEO articles created each month. Growth in organic website traffic. Improvement in keyword rankings. Quality and consistency of Lawn Synergy-branded content. Successful creation of 5-10 quality do-follow backlinks per month . Increased visibility for Lawn Synergy product and category pages. Improved internal linking and content organization. Ability to create content that is both SEO-friendly and genuinely helpful to homeowners. Ideal Candidate The ideal candidate is someone who loves creating content, understands SEO, and can take lawn care topics and turn them into helpful, trustworthy articles. They should be able to research keywords, write strong content, and help Lawn Synergy become a leading online resource for professional-grade lawn care products and education. This person should be proactive, creative, and eager to learn more about lawn care, fertilizer, grass seed, and e-commerce SEO. Sample Responsibilities by Month Each month, the SEO Specialist may be expected to: Create 4-8 SEO-focused lawn care articles. Research new keyword opportunities. Update existing product, collection, or blog content. Add internal links to improve SEO and customer navigation. Create or assist with content briefs for new pages. Build 5-10 quality do-follow backlinks. Report on keyword rankings, traffic, published content, and backlink progress. Compensation Compensation will be based on experience, SEO knowledge, writing ability, and familiarity with lawn care or e-commerce content. $45-$55k/year How to Apply Please submit your resume, a brief cover letter, and 2-3 writing samples. Lawn care, gardening, landscaping, home improvement, or SEO content samples are preferred.

Pay:

$45,000.00 - $55,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Health savings account Paid time off Retirement plan Vision insurance

Work Location:

In person