Company Overview PARC Home Care is a clinician-owned agency committed to delivering exceptional home health, hospice, and rehabilitation services with compassion and high standards. Our mission centers on providing outstanding care, empowering our team, and making a meaningful difference in patients' lives every day. Marketing Specialist -

Home Care Agency Job Type:

Full-Time Department:

Marketing & Business Development Reports To:

Administrator/Director of Operations Position Summary We are seeking a motivated, compassionate, and results-oriented Marketing Specialist to help grow our home care agency by building strong relationships with clients, families, healthcare professionals, senior communities, and community organizations. The ideal candidate will have excellent communication and relationship-building skills and understand the importance of providing quality care to seniors, individuals with disabilities, and families seeking in-home support. Key Responsibilities Develop and implement marketing strategies to increase client referrals and grow the agency's presence in the community. Build and maintain professional relationships with hospitals, rehabilitation centers, physicians' offices, senior living communities, assisted living facilities, social workers, case managers, and other referral sources. Conduct regular in-person visits and outreach to referral partners and community organizations. Educate potential clients, families, and referral sources about the agency's home care services. Follow up with prospective clients and referral sources in a timely and professional manner. Identify new business and referral opportunities within the local community. Represent the agency at health fairs, networking events, senior expos, community events, and professional meetings. Create and distribute marketing materials, presentations, flyers, newsletters, and other promotional content. Assist with social media, email marketing, website content, and other digital marketing initiatives. Track marketing activities, referrals, leads, and conversion results. Maintain accurate records of referral sources and business development activities. Work closely with the agency's intake, scheduling, recruiting, and operations teams to ensure a positive experience for prospective and existing clients. Monitor local market trends and identify opportunities for agency growth. Maintain a professional image and consistently represent the agency's values and commitment to quality care. Qualifications Previous experience in marketing, sales, business development, healthcare marketing, home care, senior care, or a related field preferred. Strong interpersonal, communication, and presentation skills. Comfortable making phone

Pay:

$40,000.00 - $50,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Vision insurance Application Question(s): How many years of experience do you have customer interface? How many years of experience do you have building relationships in a home care agency or any industry?

Work Location:

In person