Marketing/Community Liaison - Behavioral Health Services (Nursing Homes & Assisted Living Facilities) Position Overview The Marketing/Community Liaison serves as the primary outreach and relationship-building representative for the organization, focusing on establishing and maintaining partnerships with nursing homes, assisted living facilities, rehabilitation centers, and other senior-care providers. This role is responsible for increasing awareness of the company's behavioral health services and generating new client referrals through strategic marketing, education, and communication. Key Responsibilities Outreach & Relationship Building Develop and maintain strong, ongoing relationships with administrators, social workers, directors of nursing, case managers, and other referral sources within long-term care and senior-living communities. Schedule and conduct on-site visits, presentations, and educational sessions on behavioral health offerings and their benefits for elderly residents. Serve as the point of contact for partner facilities, ensuring positive communication and prompt follow-up to maintain trust and satisfaction. Marketing & Business Development Implement outreach strategies to increase brand visibility and generate new client referrals. Identify new partnership opportunities and expand the referral network within assigned territories. Represent the organization at community events, health fairs, professional networking groups, and industry conferences. Education & Advocacy Provide informational materials and training to facility staff on behavioral health services, Medicare/insurance processes, and appropriate referral procedures. Promote awareness of mental health challenges common among elderly populations, including depression, anxiety, cognitive decline, and adjustment disorders. Coordination & Collaboration Work closely with internal clinical and administrative teams to ensure referred clients are scheduled promptly and services are delivered smoothly. Track referral activity, outreach efforts, and pipeline updates using CRM systems or internal reporting tools. Provide feedback from community partners to improve service quality and client satisfaction. Compliance & Professionalism Uphold all HIPAA guidelines, ethical standards, and organizational policies. Maintain professionalism, cultural sensitivity, and respect when interacting with vulnerable populations and partner facilities. Qualifications Required Strong interpersonal, communication, and presentation skills. Ability to build trust and maintain long-term professional relationships. Valid driver's license and ability to travel to multiple facilities. Preferred Experience in healthcare marketing, community outreach, business development, or related field. Knowledge of long-term care environments (SNFs, ALFs, rehabilitation centers, etc.). Experience specifically in behavioral health or geriatric care. Existing relationships with nursing homes or senior-living providers. Background in social work, psychology, healthcare management, or related fields. An Associate or Bachelor degree in a healthcare related field.

Pay:

$15.00 - $20.00 per hour

Work Location:

On the road