Associate Director, Business Insights & Analytics - HCP Media Position Overview The Associate Director, Business Insights & Analytics (BI&A) - HCP Media will partner across teams to evolve best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media . This individual will collaborate closely with HCP Media, Omnichannel, Marketing, Business Insights & Analytics, Technology, Media Agency teams, and other cross-functional partners. The Associate Director will serve as a player-coach , developing enterprise-wide analytical approaches while helping others adopt and effectively deliver these capabilities. The ideal candidate brings experience with HCP media and thrives in a constantly evolving, data-driven environment. This individual should have a demonstrated track record of using analytics to influence key business decisions while working with a diverse group of technical and non-technical stakeholders. This position reports to the Senior Director, BI&A Media Product. Key Responsibilities Develop a strong understanding of current HCP media execution and performance , brand and business unit strategies, media objectives, and available data sources. Identify and prioritize opportunities to enhance existing analytical solutions or develop new approaches that improve media efficiency, effectiveness, and measurement . Collaborate with BI&A expertise and delivery teams, including U.S.- and India-based teams, throughout analytical discovery and development. Identify opportunities to standardize analytical approaches, methodologies, and best practices across the organization. Ensure analytical methodologies and code are clearly documented to increase scalability, reusability, and efficiency. Identify and prioritize capability investments and data requirements needed to support BI&A and U.S. media objectives. Develop and maintain collaborative relationships with a broad range of stakeholders and cross-functional partners. Ensure business decisions are supported by strong analytical evidence and objective, data-driven insights. Effectively challenge and influence stakeholders ranging from individual contributors through senior leadership. Coordinate learning and knowledge-sharing across BI&A teams and cross-functional partners. Ensure analytical insights and best practices are shared and applied across brands. Ensure compliance with privacy requirements and contractual obligations related to the use of data. Support additional strategic initiatives and special projects as needed. Basic Qualifications Bachelor's degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics , or a related field; equivalent relevant professional experience may also be considered. Minimum of 5 years of relevant industry experience . Must be legally authorized to work in the United States without current or future employment visa sponsorship. Preferred Skills & Experience Direct experience analyzing digital and/or direct media performance . Experience with HCP Media, HCP Marketing, and/or Omnichannel strategies . Knowledge of

R, SQL, SSIS

, or another statistical/programming language. Strong Excel modeling capabilities. Experience working with first- and third-party data sources, including: CRM data SOA data DMP platforms DSP platforms Google Analytics Log files Experience with Tableau or other data visualization platforms. Proficiency with Microsoft Excel, Word, and PowerPoint . Experience applying statistical modeling techniques . Experience working with prescription claims data . Strong analytical capabilities combined with business acumen and strategic thinking. Ability to operate effectively in an ambiguous and rapidly changing environment. Strong ability to simplify complex information, communicate findings clearly, and educate others. Demonstrated success influencing without direct authority , including interactions with senior leadership. Proven success delivering complex, cross-functional projects. Excellent written and verbal communication, interpersonal, organizational, and prioritization skills. Strong attention to detail. Highly collaborative approach and ability to work effectively across diverse teams. High level of motivation with a demonstrated ability to develop creative solutions to challenging business problems.

Work Environment & Travel Location:

Indianapolis, IN Work Arrangement:

Indianapolis-based; remote candidates may be considered.

Travel:

Less than 10%.