Generative Creative Technologist, Marketing Futures

Generative Creative Technologist, Marketing Futures Intuit - 4.1 Mountain View, CA Job Details 1 day ago Qualifications Prompt engineering Prototype creation Experimental design Marketing analytics A/B testing AI Cross-functional collaboration Prototypes Python Generative AI Full Job Description Overview We're looking for a Generative Creative Technologist to join Intuit's Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AI‑enabled and future‑oriented marketing capabilities. You will push the boundaries of what's possible in marketing creative by harnessing generative AI tools, including Adobe Gen Studio, Claude Cowork, GPT Frontier, Midjourney, VEO, and emerging platforms, to produce scalable, high‑quality visual and multimedia assets. You'll partner with Brand/Design and Performance Marketing to deliver AI‑generated creative at scale, run rapid experimentation, and build repeatable workflows that democratize creative production across the org. We are looking for a design‑minded technologist who is an avid learner, experimenter, and builder ready to change how creative gets made. This role is equal parts creative vision and technical execution, you will regularly take ideas from zero to working prototype, proving out what's possible before it scales. Responsibilities Generate scalable creative assets including images, video, audio, and interactive content using generative AI platforms (Claude Cowork, Cursor, GPT Frontier, Adobe Gen Studio, Adobe Firefly, Runway, Midjourney, VEO, Flow, Kling, Sora, Profound (GEO), and emerging tools). Take creative concepts from 0 to 1 by rapidly building functional prototypes and proof‑of‑concepts using vibe coding tools (e.g., Claude Code, Cursor, Codex) and Python. Partner with Brand/Design and Performance Media teams to deliver AI‑generated creative for paid campaigns, landing pages, social, and partner marketing. Drive AI‑generated creative from pilot into live, in‑market campaigns and measure impact against real business outcomes: incremental subscribers, conversion rate lift, CAC efficiency, and LTV growth. Own the path from prototype to performance, partnering with Performance Media and Analytics to validate that AI creative is not increasing campaign velocity, but measurably better at driving personalization at scale (revenue/retention). Design and execute rapid A/B/C testing programs for AI‑generated creative, measuring lift in CTR, CVR, and engagement across channels. Build reusable prompt‑based design workflows and creative templates that enable non‑designers across the marketing org to produce on‑brand assets. Develop AI‑generated moodboards, style scoping tools, and interactive content prototypes that accelerate creative development from weeks to days. Collaborate with paid media teams to test AI‑generated creatives across Meta, Google, TikTok, and programmatic platforms; integrate with platform APIs for real‑time performance filtering. Stay current with the rapidly evolving generative creative landscape; evaluate new tools, techniques, and models and recommend adoption strategies. Ensure all AI‑generated creative adheres to Intuit brand guidelines, compliance requirements, and ethical AI standards. Qualifications 4‑5 years of experience in creative production, design technology, or digital marketing, with at least 2 years of hands‑on experience using generative AI tools for creative output. Experience building AI‑based prototypes using Claude Code, Cursor, Loveable or similar tools and going from prototype to MVP leveraging AI tech in marketing and sales functions. Demonstrated proficiency with AI image, video, and audio generation tools (e.g., Midjourney, Runway, VEO, Nano Banana, GPT Image 2.0, Flow, Kling, Sora, Higgsfield Seedance, Stable Diffusion). Proficiency in Python and experience using AI‑assisted coding tools (e.g., Claude code, Cursor, Loveable, v0/Vercel) to quickly prototype ideas and build working creative applications from scratch. Strong visual design sensibility with experience in UX, brand identity, or interactive content development. Experience running creative experimentation programs (A/B/C testing at scale) and measuring performance across digital channels. Proficiency with prompt engineering for creative applications; ability to build and maintain prompt libraries for consistent brand output. Experience with creative AI tooling and platforms (e.g., Adobe Gen Studio, ComfyUI, Weavy, artlist.io) for building and managing generative creative workflows. Excellent collaboration skills; proven ability to work across creative, marketing, and technical teams. Experience in fintech, SaaS, or regulated industries is a plus. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: