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Tri City National Bank
Senior Data Analyst
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Based on Wisconsin data
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What they do
A Data Analyst develops computer programs to analyze large customer information databases for companies and organizations. Analyzes data to identify patterns and provide information relevant to a particular business, industry or field; analysis may be used for marketing, or to detect fraud in financial transactions, or for research. Develops computer programs to protect confidential customer information.
$75,786 / year median in Wisconsin
+6% projected growth
Job Description
Overview Invest In You! Tri City National Bank is not just a bank; it's your community banking partner, deeply committed to prioritizing customers, building strong relationships, and fostering a sense of belonging. Our team-oriented environment offers exceptional opportunities for personal and professional growth, celebrating success, and providing excellent benefits along the way. We believe in unparalleled customer service and the right banking solutions to help fulfill financial dreams and contribute to community growth. The Senior Data Analyst will transform complex data into actionable insights that drive sales, product growth, and marketing strategy and operates within the Bank to ensure alignment with executive priorities, while maintaining a strong partnership with IT. This postion is located on site at our Corporate Offices in Oak Creek, WI. Responsibilities Lead, mentor, and empower a high-performing team of data analysts, fostering continuous improvement and accountability. Oversee end-to-end analytics delivery, including sales analytics, customer insights, product penetration, marketing channel analysis, and campaign performance. Guide the development of predictive models, forecasting, segmentation, and advanced analytics to drive business growth and revenue opportunities. Ensure the creation and upkeep of interactive dashboards, automated reports, and actionable insights for all stakeholders. Uphold rigorous standards in data quality, validation, and disciplined change tracking across analytics and reporting. Synthesize internal and external data, including economic, competitive, and market trends to drive strategy, product, sales, and marketing decisions. Collaborate cross-functionally with Executive Leadership, IT, Sales, Product, and Marketing to transform business questions into analytical solutions. Prepare and deliver clear, story-driven insights and recommendations to senior leadership and stakeholders. Represent the analytics team on the Architectural Review Board (ARB), upholding data standards, governance, and security. Support strategic planning and decision-making through data-driven intelligence. Qualifications Education & Experience Bachelor's degree in Data Analytics, Statistics, Business Intelligence, Marketing, Economics, or a related field (Master's preferred). 5+ years of data analytics experience, ideally in financial services, banking, or a sales/marketing environment. Demonstrated ability to generate actionable insights that drive business outcomes. Technical Skills Advanced proficiency with BI and data visualization tools (e.g., Power BI, Tableau). Strong SQL skills and experience with large datasets. Proficient in analytical and statistical tools (e.g., Python, R, SAS). Solid understanding of CRM and marketing analytics platforms. Experience with forecasting, segmentation, and advanced analytics techniques. Soft Skills Strong business acumen and strategic mindset. Excellent communication and presentation skills. Able to explain technical concepts to non-technical audiences. Curious, proactive, and insight-driven. Preferred Qualifications Experience in banking, financial services, or regulated industries. Proven success improving sales through analytics. Ability to evolve the analytics function and potentially lead a team.