Job Description

• Analyze existing customer journeys:o Identify where journeys are currently being sento Assess integrations needed to activate journeys across platformso Define actual requirements for each journeyo Confirm availability of necessary data within the platform
• Evaluate and plan migration:o Review current journeys and determine how to migrate them into AJOo Identify platform capabilities that can support new customer experiences
• Solution design and enablement:o Develop solutions to enable and optimize customer journeyso Build enablement frameworks and roadmaps to unlock journey capabilitieso Drive adoption of new journeys as they are released
• Stakeholder collaboration:o Work closely with marketing clients to ensure alignment with business needso Educate clients on the initiative and its connection to paid media strategyo Support hands-on-keyboard clients by solving for their specific needs
• Cross-functional coordination:o Collaborate with digital teams to close the loop on customer journeys
• Ensure integration of journey efforts with broader digital and media strategies Skills and Requirements
• 5+ years of Product Owner experience, with previous experience leading large-scale implementations and driving projects from planning through delivery
• Solid understanding of Customer Data Platforms, including how customer data is structured, managed, and leveraged across marketing initiatives
• Experience working with Adobe Journey Optimizer, specifically around journey orchestration, audience segmentation, and decisioning capabilities
• Strong functional knowledge of the AJO platform, with the ability to confidently navigate the tool, understand dependencies, and partner effectively with both business and technical teams
• Experience translating business requirements into actionable product roadmaps, features, and priorities
• Hands-on experience working within Adobe Journey Optimizer (AJO)
• Previous experience leading an AJO implementation or major platform rollout
• Experience supporting AJO enhancements, journey optimization, and cross-functional stakeholder alignment We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.