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Adobe Marketo Engage Engineer
Career Insights for Configuration Analyst / Specialist
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Based on North Carolina data
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What they do
A Configuration Analyst or Specialist provides specialized technical assistance in software configuration management, a process to track and control changes in software. May work for a company software configuration management team and assist with all aspects of software configuration management, including software product and application reviews and analysis of system requirements. May work with software users to troubleshoot and resolve software configuration problems.
$109,890 / year median in North Carolina
-6% projected decline
Job Description
- Troubleshooting advanced Marketo configuration or system behavior
- Understanding and modifying backend Marketo settings
- Lead scoring and scoring architecture
- Marketo Sales Insight (MSI) configuration and behavior
- Salesforce/Marketo integration questions
- Diagnosing issues that aren't easily answered through standard Marketo documentation
- Advising on best-practice configuration before we make system changes
- Occasional technical implementation or configuration changes Responsibilities
- Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.
- Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.
- Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.
- Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high quality data flow.
- Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and testing cycles.
- Troubleshoot and resolve Marketo-CRM sync issues, including field conflicts, validation errors, and API related failures.
- Support and execute datatype changes, schema updates, and cross system compatibility checks to maintain integration stability.
- Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re establishment.
- Build, optimize, and maintain trigger based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.
- Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.
- Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.
- Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management. Qualifications
- 2-4+ years of hands on experience with Adobe Marketo Engage in a technical or admin capacity.
- Strong understanding of Marketo architecture, smart campaigns, tokens, and operational programs.
- Experience managing Marketo-CRM sync, including field mapping and troubleshooting.
- Proficiency with APIs, webhooks, HTML/CSS, and basic JavaScript for technical configuration.
- Familiarity with data governance, lead lifecycle management, and marketing operations workflows.
- Ability to diagnose complex issues and communicate solutions clearly to both technical and non technical teams. Additional Desired Preferences
- Marketo Certified Expert (MCE).
- Solid CRM proficiency (Leads/Contacts/Accounts/Opportunities, Campaigns, member statuses, routing).
- Integrations with LinkedIn, Google and Meta Ads. Salary Range
- $100,000
- 110,000 a year #LI-SP3 #LI-VX1