Senior Principal Content Strategist, AEC, Forma Construction & Data

• Job Requisition ID #
• 26WD97431
• Position
• Overview
• At Autodesk, we do what no other company can: we help our customers design and make anything.

The Experience Foundations team at Autodesk plays a critical role in designing the experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI-powered innovation will empower customers and teams to achieve meaningful outcomes faster. Within the Experience Foundations team for AEC (Architecture, Engineering, and Construction), we are seeking a Senior Principal Content Strategist to lead content strategy for Forma Construction and Data. This team is responsible for the construction and data management software and platform that enables connected, trusted experiences across the entire build lifecycle with real-time insights. Reporting to the Senior Director of Content Strategy for AEC, this role will be responsible for setting a holistic content strategy and developing standards across the Forma Construction and Data portfolio while also driving strategic impact through end-to-end content strategy on the top priorities. They'll work in close collaboration with content strategy leadership, content designers on individual products, and cross-functional partners to ensure that content strategies and frameworks account for diverse needs across a broad portfolio, scale across use cases and increasingly interconnected workflows, and are future-forward. They will also help shape user interfaces and customer experiences that are easy to use, provide transparency and control, manage expectations, and spark joy. The content systems they help develop will be able to evolve as quickly as the product, supporting frequent releases with a unified, outcome-oriented user experience in a measurable way. This moment requires us to work in new ways—using AI internally to improve how we operate, make decisions, and deliver experiences, while also building trusted AI capabilities that help our customers automate repetitive work, accelerate creativity, and unlock smarter, more connected workflows. To deliver on our vision, we need exceptional contributors and leaders who are curious, adaptable, customer-focused, and excited to help shape the future of work at Autodesk. For consideration, candidates must include both a resume + portfolio with password when applying.

• Responsibilities
• + In close partnership with the Content Strategy Manager of the Forma Construction and Data team, define and drive the end-to-end content strategy to deliver high-quality, trusted, contextual, personalized, and AI-forward experiences at scale + Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content is integrated early and effectively into the product development process on top priorities + Architect holistic content systems and frameworks that drive coherence and shared standards across a broad portfolio while providing flexibility that accounts for nuanced needs + Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk's AI-forward product direction + Continuously explore and improve tools, methods, and AI-enabled ways of working that strengthen content quality, speed, innovation, and impact at scale + Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI + Design and facilitate workshops and discussions that drive ideation, build relationships, support learning, and create alignment to enable efficient execution with excellent results + Define success metrics for content quality and effectiveness and partner with cross-functional teams to evaluate and continuously improve the experience through research and iteration + Coach others and raise the practice of content strategy by modeling strong systems thinking, AI-forward ways of working, and high standards for craft and execution + Collaborate with content strategists across AEC's product teams to ensure product-specific considerations are accounted for and create cohesion across the product ecosystem + As a senior member of the AEC Content Strategy team, contribute to strategic initiatives, nurture team culture, foster learning opportunities, and mentor members •Minimum Qualifications•+ 12+ years of experience in content strategy, UX writing, conversation design, information architecture, or related disciplines in complex digital product environments + Proven experience leading content strategy for large-scale, multi-surface product ecosystems with strong systems thinking and cross-functional influence + Demonstrated ability to build scalable and measurable content frameworks, governance models, and design standards that support consistency across teams and products and quality at scale + Strong understanding of how language, interaction logic, and product behavior work together to shape trust, usability, and customer outcomes + Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences + Excellent communication and storytelling skills, with the ability to translate ambiguity and emerging concepts into clear strategic direction + Track record of working effectively in fast-moving environments where product capabilities evolve quickly and content must keep pace + Ability to balance strategic vision with executional rigor, including developing principles, patterns, and operational approaches that scale + Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual and evolving on traditional support models + Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI-native user experiences + Bachelor's degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience + Experience in the AEC industry + Deep expertise in conversational UX, content design for AI-driven experiences, and designing guidance that helps users navigate complex workflows + Passion for applying product design, AI, and content strategy to empower designers, makers, and builders •Learn More•About Autodesk•Welcome to Autodesk!

Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

• Salary transparency
• Salary is one part of Autodesk's competitive compensation package.

For Canada based roles, we expect a starting base salary between $0 and $0. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

• Diversity & Belonging
• We take pride in cultivating a culture of belonging where everyone can thrive.

Learn more here:

https://www.autodesk.com/company/diversity-and-belonging

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