Director of Growth and Strategic Development - ABA Therapy Beyond The Spectrum ABA Therapy (BTS), Alpharetta, GA. - 5.0 Alpharetta, GA Job Details Full-time 1 day ago Qualifications Teamwork Applied behavior analysis Experience working with children with autism spectrum disorder (ASD) Experience working with individuals with neurodevelopmental disorders Interpersonal skills Experience working with individuals with autism Health insurance knowledge Organizational skills Working with families Autism spectrum disorders support Marketing operations Time management

Full Job Description Director of Growth and Strategic Development Company:

Beyond The Spectrum ABA Therapy (BTS)

Location:

3155 N Point Pkwy, Alpharetta, GA 30005

Job Type:

Full-time Work Location:

In person Job Overview Beyond The Spectrum ABA Therapy (BTS) is seeking an experienced, dynamic, and results-driven Director of Growth and Strategic Development to lead the organization's growth, enrollment, business development, marketing, community outreach, referral development, and strategic expansion efforts. Candidates must be familiar with Applied Behavior Analysis (ABA) therapy and understand the services provided to children, adolescents and teens with autism and other developmental needs. This individual must be able to confidently and accurately communicate about ABA therapy with prospective families, pediatricians, physicians, psychologists, schools, therapy providers, insurance professionals, and community partners. This is a hands-on leadership position with direct responsibility for developing and executing strategies that increase qualified leads, client enrollment, referral relationships, community visibility, brand awareness, and sustainable organizational growth. The Director of Growth and Strategic Development will take ownership of the growth and enrollment pipeline from initial lead generation and referral development through family inquiry, tour, intake, assessment, authorization, and start of services. A major component of this position is developing and maintaining strong referral relationships with pediatricians, physician offices, hospitals, psychologists, psychiatrists, autism diagnostic providers, therapy clinics, schools, daycare centers, community organizations, and other professionals serving children and families. The Director will also lead and coordinate digital marketing, social media, community outreach, events, advertising campaigns, lead nurturing, brand development, strategic partnerships, and market expansion initiatives. This individual will work closely with executive, clinical, and administrative leadership to ensure growth strategies align with clinical capacity, staffing, insurance participation, authorization requirements, scheduling, and the overall operational needs of BTS. Duties and ResponsibilitiesGrowth and Strategic Development Develop and execute comprehensive growth strategies to increase qualified leads, referrals, client enrollment, market visibility, and organizational revenue. Establish measurable short-term and long-term growth goals and develop action plans for achieving those goals. Identify new markets, referral sources, partnerships, programs, and service opportunities that support sustainable organizational growth. Research local and statewide market trends, competitor activity, referral patterns, and demand for ABA and autism-related services. Identify underserved communities and geographic areas where BTS services may be expanded. Develop strategies to grow center-based, home-based, school-based, daycare, community-based, after-school, summer, social skills, and other ABA programs. Identify opportunities for new programs, partnerships, and services that meet the needs of children, adolescents, and families. Work directly with executive leadership on organizational growth planning, program development, geographic expansion, and other strategic initiatives. Evaluate potential growth opportunities based on demand, staffing capacity, payer participation, reimbursement, operational resources, and clinical feasibility. Develop strategic initiatives that support both immediate enrollment goals and the long-term growth of BTS. Referral Development and Community Partnerships Build, manage, and continuously expand a strong professional referral network. Conduct consistent outbound outreach to pediatricians, physicians, hospitals, psychologists, autism diagnostic providers, therapy clinics, schools, daycare centers, community organizations, case managers, and other potential referral sources. Conduct cold calls, follow-up calls, emails, and in-person outreach as necessary to establish new referral relationships. Schedule and complete recurring in-person visits with referral sources to introduce BTS services, deliver outreach materials, and strengthen professional relationships. Develop meaningful long-term relationships that produce consistent and sustainable referrals. Establish partnerships with schools, healthcare providers, therapy organizations, community groups, and organizations serving children and families. Maintain consistent communication and follow-up with existing and prospective referral partners. Represent BTS professionally at networking events, conferences, provider meetings, community events, vendor fairs, and other professional functions. Maintain an organized referral database and document outreach activities, meetings, follow-ups, referrals, and outcomes. Enrollment and Lead Conversion Take ownership of the enrollment growth pipeline from initial inquiry through start of services. Ensure prospective families receive timely, professional, compassionate, and consistent communication. Respond promptly to new program inquiries and ensure appropriate follow-up occurs. Work assigned lead lists and inbound inquiries consistently to prevent prospective clients from being lost due to inadequate follow-up. Develop and implement effective follow-up strategies that move prospective families from inquiry to consultation, tour, intake, assessment, authorization, and enrollment. Schedule tours, consultations, and other appropriate next steps for prospective families. Develop strategies to reengage families who previously expressed interest but did not complete the enrollment process. Maintain consistent communication with families while they are completing intake, insurance verification, assessment, and authorization requirements. Work closely with administrative and clinical teams to identify and resolve barriers that may delay enrollment. Monitor prospective enrollment activity and ensure timely movement through each stage of the intake process. Analyze lead sources and conversion rates to determine which marketing and referral strategies generate the strongest enrollment results. Marketing and Brand Development Develop and oversee marketing strategies that increase awareness of BTS and generate qualified inquiries. Develop marketing campaigns that support organizational growth and enrollment objectives. Manage and strengthen BTS's presence across social media and other digital platforms. Develop content strategies highlighting BTS services, programs, staff, center features, community involvement, educational information, events, and family-focused messaging. Create or coordinate professional and engaging social media content designed to increase awareness, engagement, and inquiries. Coordinate website content, social media, email marketing, digital advertising, printed materials, and community outreach initiatives. Maintain consistent and professional BTS branding and messaging across all marketing channels. Develop targeted campaigns for specific services, programs, enrollment priorities, and geographic areas. Support and monitor Google Ads, Meta Facebook and Instagram Ads, and other digital advertising campaigns. Track digital marketing performance and make recommendations for improvement. Work with outside marketing vendors and contractors when applicable and ensure their work aligns with BTS growth objectives. Evaluate advertising expenditures and determine whether campaigns are generating qualified leads and measurable results. Community Outreach and Events Plan, organize, and execute community outreach initiatives designed to increase awareness and generate referrals. Plan and coordinate open houses, educational seminars, professional presentations, vendor fairs, networking events, and family engagement activities. Identify appropriate community events and professional opportunities where BTS should participate. Develop partnerships with schools, providers, and community organizations to co-host educational and outreach events. Coordinate event logistics, marketing materials, presentations, invitations, scheduling, lead capture, and post-event follow-up. Represent BTS professionally at community and professional events. Ensure community outreach activities have clear goals and contribute to referral development, brand awareness, or enrollment growth. Track leads and referral opportunities generated through events and community outreach activities. Strategic Partnerships and Program Development Identify gaps in the market and recommend new programs, services, partnerships, and growth opportunities. Develop strategic partnerships that strengthen BTS's presence within the autism and ABA community. Research opportunities to introduce or expand programs based on the needs of children, adolescents, families, schools, and community partners. Evaluate whether proposed growth opportunities are operationally, clinically, and financially sustainable. Collaborate with clinical leadership to ensure growth initiatives remain consistent with appropriate ABA practices and quality service delivery. Develop strategies that balance organizational growth with staffing availability, clinical capacity, payer requirements, authorization requirements, and organizational resources. Present recommendations for new programs, services, partnerships, and growth opportunities to executive leadership. Data, Analytics, and Accountability Establish and maintain measurable key performance indicators for growth, marketing, referral development, outreach, and enrollment. Track qualified leads, inquiries, lead sources, referral sources, outreach activities, provider relationships, tours, consultations, assessments, authorizations, enrollments, and conversion rates. Track social media engagement, advertising performance, community outreach results, and other relevant growth indicators. Prepare weekly and monthly growth reports for executive leadership. Maintain an accurate and organized growth and enrollment pipeline. Provide leadership with clear information regarding prospective enrollments, referral activity, marketing performance, and anticipated growth. Analyze performance data and modify strategies when activities are not producing desired results. Track marketing and outreach expenditures and evaluate return on investment. Monitor cost per lead, conversion rates, enrollment results, and other relevant marketing and growth metrics. Use data to determine which marketing, outreach, and referral activities should be expanded, modified, or discontinued. Maintain accountability for established growth, outreach, referral, and enrollment goals. Leadership and Operational Collaboration Participate in leadership meetings and strategic planning discussions while maintaining a high level of confidentiality. Work closely with the Director of Operations, Clinical Director, BCBAs, administrative staff, and other members of leadership. Ensure growth initiatives align with available clinical and operational capacity. Develop a strong working knowledge of BTS intake, insurance verification, authorization, scheduling, staffing, and service delivery processes because these functions directly affect enrollment and growth. Maintain awareness of available service capacity so marketing and enrollment activities align with the organization's ability to serve new clients. Collaborate with clinical and administrative leadership regarding anticipated client starts and staffing needs. Support improvements to the prospective client and family experience from initial inquiry through the start of ABA services. Assist with operational leadership responsibilities when necessary and maintain familiarity with the overall functioning of the center. Model professionalism, accountability, initiative, confidentiality, leadership, and strong communication throughout the organization. Skills and Qualifications Strong familiarity with Applied Behavior Analysis (ABA) therapy is required. Must understand ABA services and be able to clearly and professionally explain ABA therapy to prospective families, providers, schools, referral partners, and community organizations. Familiarity with autism spectrum disorder and the needs of children and adolescents receiving ABA services is required. Understanding of the ABA client journey, including inquiry, intake, assessment, treatment planning, insurance authorization, and initiation of services, is strongly preferred. Experience working within an ABA therapy organization, autism services organization, behavioral health organization, pediatric therapy practice, or closely related healthcare setting is strongly preferred. Proven experience in business development, sales, healthcare marketing, strategic growth, enrollment, community outreach, or a related field. Demonstrated ability to generate leads, build professional relationships, develop referral pipelines, and convert opportunities into measurable enrollment results. Strong strategic thinking and problem-solving skills with the ability to move effectively from planning to execution. Excellent verbal and written communication skills. Strong interpersonal skills and confidence communicating with families, pediatricians, physicians, psychologists, school administrators, therapists, community leaders, and other professionals. Strong customer service skills with a professional, compassionate, friendly, and approachable disposition. Experience developing and maintaining professional referral relationships. Strong understanding of digital marketing, social media marketing, content marketing, email marketing, and lead nurturing. Experience with Google Ads, Meta Facebook and Instagram Ads, or similar digital advertising platforms is strongly preferred. Strong content development and copywriting skills with the ability to create clear, compassionate, professional, and persuasive messaging. Ability to analyze marketing, referral, and enrollment data and use performance information to improve strategy. Strong organizational, project management, time management, and follow-up skills. Ability to independently manage multiple growth initiatives while remaining accountable for deadlines and measurable outcomes. Experience planning community events, professional presentations, networking activities, or outreach campaigns. Ability to understand and manage marketing budgets, advertising expenditures, cost per lead, conversion rates, and return on investment. Ability to research market trends, identify opportunities, recognize problems, and recommend solutions. Professional appearance and demeanor appropriate for representing BTS with healthcare providers, schools, families, community organizations, and other professional partners. Ability to maintain confidentiality and exercise sound professional judgment. Ideal Candidate The ideal candidate is a proactive, hands-on growth leader who understands ABA therapy and knows how to turn strategy into measurable results.

This individual should:

Understand ABA therapy and be comfortable discussing ABA services with families and referral partners. Be comfortable making outbound calls and conducting in-person outreach. Enjoy building professional relationships and developing new partnerships. Take ownership of leads rather than waiting for prospective families to follow up. Consistently follow inquiries through the enrollment process. Understand that marketing success is ultimately measured by qualified leads, referrals, enrollments, and organizational growth. Be comfortable reviewing data and being held accountable for measurable performance goals. Be entrepreneurial, creative, resourceful, persuasive, and solutions-oriented. Be comfortable working both in the community and in the office. Demonstrate strong leadership, organization, professionalism, and follow-through. Measures of Success Performance in the Director of Growth and Strategic Development position will be evaluated based on measurable results, including: Growth in qualified leads and program inquiries. Growth in new client enrollment and starts. Lead-to-enrollment conversion rates. Number and quality of active referral relationships. New referral sources developed. Provider and community outreach activity. Tours and consultations scheduled and completed. Assessments generated through marketing and referral activities. Effectiveness of digital marketing campaigns. Social media engagement and lead generation. Community partnership development. Event and outreach results. Marketing return on investment. Development of new programs and strategic growth opportunities. Achievement of established weekly, monthly, quarterly, and annual growth goals. Overall sustainable growth of Beyond The Spectrum ABA Therapy.

Work Location:

In person