Job Summary We are seeking a dynamic and motivated General Manager to lead the operations of our new

LIVE2SWIM

swim school in Wyomissing, PA. In this pivotal role, you will oversee daily operations, lead and develop a high-performing team, ensure an exceptional experience for swimmers and families, and help drive the growth and success of the school. The ideal candidate is a hands-on leader who enjoys working with children and families, developing employees, solving problems, and creating efficient systems. You will play a key role in launching the Wyomissing location, establishing strong operational standards, and building a team that delivers a safe, fun, and confidence-building experience for every swimmer. This is an exciting opportunity for an experienced manager who wants to grow with a rapidly expanding swim school organization and make a meaningful impact from day one. Responsibilities Lead and supervise the swim school team, including hiring, interviewing, training, coaching, and evaluating employees. Oversee daily swim school operations to ensure a safe, organized, professional, and welcoming environment. Lead the opening and launch of the new Wyomissing location, including staff preparation, facility readiness, scheduling, presales, and Grand Opening activities. Develop and maintain strong operational procedures and standards to ensure consistency across the school. Manage and develop the Facility Manager and leadership team while building a strong pipeline of future managers and lead instructors. Ensure all safety procedures, emergency action plans, certifications, and required drills are maintained and up to date. Monitor enrollment, retention, referrals, customer satisfaction, and overall family experience. Help develop strategies to increase enrollment and maximize class capacity. Oversee scheduling, waitlists, make-up policies, and class capacity to ensure an efficient and positive customer experience. Manage school budgeting, payroll, labor costs, operating expenses, and financial performance. Monitor revenue and expenses and identify opportunities to improve operational efficiency and profitability. Ensure consistent use of scheduling, customer management, point-of-sale, mobile app, and reporting systems. Resolve escalated customer concerns professionally and promptly while maintaining strong relationships with families. Build relationships within the local community and support marketing, promotional, and referral initiatives. Work closely with company leadership and other

LIVE2SWIM

locations to share best practices and maintain consistent company standards. Spend time on the pool deck and directly observe operations, instructors, and the customer experience. Support the development of systems and procedures that can be used as

LIVE2SWIM

continues to open additional locations. Requirements Proven management or leadership experience in a customer-facing business. Experience hiring, training, coaching, and developing employees. Strong communication, organization, leadership, and problem-solving skills. Ability to manage multiple responsibilities in a fast-paced environment. Strong customer service skills and a passion for creating an exceptional family experience. Comfortable working around a pool and spending time on the pool deck. Ability to work a flexible schedule, including evenings and weekends when needed. Strong understanding of operational management, scheduling, staffing, and budgeting. Ability to take ownership, make decisions, and follow through on responsibilities. Experience managing a team in a swim school, aquatics, childcare, fitness, hospitality, youth sports, or similar customer-focused environment is preferred. Experience opening a new business or location is strongly preferred. Lifeguard, CPR/AED, First Aid, or CPO certification is a plus. Experience with iClassPro software is a plus. What We Are Looking For A positive and energetic leader who enjoys working with children and families. Someone who leads by example and is willing to be hands-on when needed. A coach who can develop employees and help team members reach their potential. An organized problem-solver who can identify issues and find practical solutions. Someone who takes ownership of the success of the school. A customer-focused leader who understands the importance of creating a welcoming experience for every family. A growth-minded individual who wants to help build

LIVE2SWIM

as the company continues to expand. Join

LIVE2SWIM

as our General Manager in Wyomissing, PA and help us build something special from the ground up. Your leadership will shape the team, culture, and customer experience of our newest location while creating opportunities for future growth within the organization. If you are an energetic, organized, and people-focused leader who is ready to make an impact, we would love to hear from you!

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

Flexible schedule

Work Location:

In person