Core Principles Personal Training - Norwalk, CT Full‑Time | ~$72,000- $77,000 base + performance bonuses | Health stipend | Career track About the Role This is a senior coaching role, not an entry‑level outreach or sales job. For the first ~12 weeks, you will be in a high‑intensity outreach and presale chapter: walking into local businesses, building relationships, and helping fill our presale intro offers for our new Norwalk location. After that, the job is primarily

Lead Coach:

Coaching small‑group personal training for adults 50+ Owning onboarding sessions Leading standards and member care at Location 2 Supporting and auditing other coaches on the floor If you love coaching, enjoy being the "party host" in the room, and are willing to hustle on the front end to build something from the ground up, this role was built for you. Who We Are Core Principles Personal Training is Stamford's go‑to studio for adults 50+. We help adults 50+ who feel intimidated by gyms get stronger, more confident, and out of pain in a small, safe, coach‑led environment. We're opening Location 2 in Norwalk (West Ave area). The systems, programming, and standards are already built; your job is to bring them to life in a new community. Why This Role Is Different You're building a location from the ground up, not inheriting someone else's mess. You work with adults 50+ who actually value guidance and consistency. You get a real leadership track: from lead coach to second‑in‑command over 12-24 months. You're paid a stable salary + bonus with health benefits, PTO, and CE support.

Role Snapshot Title:

Lead Coach & Community Growth Lead Location:

Norwalk, CT (launching Fall 2026) Reports to: General Manager (Stamford)

Hours:

~40 hrs/week (mix of coaching, outreach, and member/coach management) Compensation & Benefits (high level): $72,000- $77,000 base salary Performance‑based bonuses (launch + quarterly) Generous PTO days Paid holidays Health Insurance stipend Clear career path as the #1 face of Location 2 Phase 1 (≈12 weeks): High‑

Intensity Outreach & Presale You'll:

Walk daily outreach routes in the Norwalk trade area (pharmacies, cafés, PT offices, community centers, etc.) Introduce Core Principles as a 50+ small‑group strength studio Build relationships and secure: Flyer/QR placements Staff trials and open‑house invites Help the

GM:

Follow up with warm leads Book intro calls and presale trial offers Track all activity (who/where/what/next step) This chapter is physically and socially active - lots of walking, talking, and logging. Phase 2 (Long‑term): Lead Coach & Face of Location 2 Once the doors are open and presale winds down, you'll transition into the ongoing Lead Coach chapter.

You'll:

Coach & Onboard Coach small‑group sessions (6:1) for adults 50+ using our model and programming Run most 1:1 onboarding sessions Make nervous, deconditioned adults feel safe and successful from day one Lead Standards & Support Other Coaches Conduct coaching audits using our "How to Run a Kick‑Ass Session" checklist Give clear, kind, specific feedback to the other coach(es) and help them improve Lead 1x/month 30‑minute professional development blocks (cueing, hospitality, session flow, communication) Own Member Care at Location 2 Run scheduled member check‑ins Proactively reach out to at‑risk members Help celebrate milestones and create "wow" moments Who You Are You see yourself as a coach first and a community builder second. You're the kind of person who: Feels responsible for the room: energy, standards, and how you communicate. Loves turning strangers into regulars through consistent relationship-building and value‑adding follow-up.

Thinks in systems:

checklists, KPIs, and simple routines make you better, not bored. Takes pride in being the calm, steady presence others can rely on. This Role Is For You If… You have 2+ years of in‑person personal training or small‑group coaching experience (not just group class participation) You're comfortable working exclusively with adults 55+ who are intimidated by gyms and often dealing with pain, joint replacements, or long gaps in activity You love being the host: greeting people by name, connecting them, and making them feel safe and welcome You're willing to hustle for the first 12 weeks - lots of walking into businesses, follow‑ups, and outreach - to earn the right to be the Lead Coach long term You naturally use and respect checklists, SOPs, and simple tracking systems; you like knowing "this is what great looks like" You can give and receive direct, respectful feedback without drama You're available for a full‑time schedule that includes some early mornings or evenings and at least some Saturdays This Role Is Not For You If… You have little or no real‑world coaching experience and are mostly interested in community management, marketing, or social media You don't enjoy or are unwilling to do in‑person outreach (walking into businesses, making intros, following up) You dislike structure, checklists, and being measured on clear standards You're not comfortable working only with adults 55+ or talking about pain, fear, and aging You want a pure "coach sessions and go home" job with no leadership or member‑care responsibilities Minimum Requirements 2+ years in‑person personal training and/or small‑group coaching Experience programming and/or coaching strength training (not just cardio or boxing) Strong communication skills with older adults Comfortable with basic technology: CRM/booking systems, spreadsheets, email/text follow‑up Current CPT (NASM, NSCA, ACSM, ACE, etc.) or equivalent experience; CPR/AED Our Culture If you love coaching, care about people over PRs, and feel physically uncomfortable when equipment is out of place or technique is sloppy, you'll fit in here. Core Principles is small, tight‑knit, and serious about standards without taking ourselves too seriously: Low‑ego, high‑care: members first, team second, ego last.

Process over heroics:

checklists, SOPs, and steady execution beat firefighting.

Sincere candor:

clear expectations, direct feedback, no passive‑aggressive drama.

Craft and growth:

we want you coaching and leading better a year from now than you are today. How to Apply Attach your resume. Answer the application questions carefully.

We screen heavily based on:

Your coaching experience Your experience with adults 50+ Your willingness to do outreach and follow SOPs Application Question(s): Are you able to work a consistent full‑time schedule (~40 hrs/week) that includes some early mornings or evenings plus occasional Saturdays for events or community outreach? Describe your experience, if any, working with adults 50+ or seniors. Please be specific (where you worked, in what setting, what you did, and approximately how many clients in this age group you've coached). For roughly the first 12 weeks, a big part of this role is in‑person outreach: walking into local businesses, talking to owners/managers, and following up with leads, in addition to coaching. Are you willing and able to do this kind of outreach regularly?