Marketing Director/Assisted Living Confidential Encino, CA Job Details Full-time $80,000 - $100,000 a year 15 hours ago Benefits Health insurance Paid time off Qualifications Teamwork Media sales Facebook Marketing analytics Marketing operations Full Job Description Job Summary

THIS IS NOT A DIGITAL MARKETING JOB

!!!!!!!! We are seeking an energetic and strategic Marketing Director specializing in Assisted Living communities to lead our marketing initiatives and elevate brand awareness. In this pivotal role, you will develop and execute comprehensive marketing strategies that attract prospective residents, engage families, and strengthen community presence. Your leadership will drive multi-channel marketing campaigns, harness digital tools, and foster innovative content creation to position our assisted living services as the preferred choice. This is an exciting opportunity to make a meaningful impact by blending creativity with data-driven decision making in a dynamic healthcare environment. Duties Develop and implement integrated marketing plans across digital, print, social media, and community outreach channels to maximize visibility and engagement for assisted living services Lead the creation of compelling content marketing campaigns, including blogs, newsletters, social media posts, and advertising materials that resonate with target audiences Manage advertising sales efforts by building relationships with referral sources, healthcare providers, and community partners to generate leads and increase occupancy rates Oversee marketing automation tools and CRM systems to streamline campaign management, track performance metrics, and optimize outreach strategies Utilize SEO best practices and web analytics reporting (such as Google Analytics) to enhance online presence and measure campaign effectiveness Coordinate cross-functional collaboration with sales teams, operations, and product management to ensure consistent messaging and branding across all touchpoints Plan and execute social media advertising campaigns on platforms like Facebook Advertising to reach specific demographics effectively Manage marketing budgets responsibly while ensuring maximum ROI through performance marketing techniques such as demand generation marketing and targeted advertising Oversee graphic design projects using Adobe Creative Suite to produce visually appealing promotional materials aligned with brand standards Conduct market research to identify trends, competitor activities, and opportunities for growth within the assisted living sector Track campaign results through web analytics reporting and adjust strategies accordingly for continuous improvement Experience Proven experience in managing marketing, advertising or public relations teams within healthcare or senior living environments Strong background in digital marketing including SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and print advertising Demonstrated success in executing multichannel marketing campaigns that drive demand generation and occupancy growth in B2B or B2C settings Proficiency with Adobe Creative Suite for content creation and graphic design projects Hands-on experience implementing marketing automation tools and managing CRM systems for targeted outreach Expertise in web analytics reporting using tools like Google Analytics to inform data-driven decisions Excellent content writing skills tailored to diverse audiences including families, healthcare professionals, and prospective residents Ability to lead teams effectively while fostering cross-functional collaboration across departments Strong understanding of performance marketing metrics with a focus on ROI optimization Knowledge of the assisted living industry's regulatory environment is a plus but not required Join us if you're passionate about creating impactful marketing strategies that improve lives! This role offers the chance to lead innovative campaigns in a rewarding sector dedicated to enhancing senior care experiences.

Pay:

$80,000.00 - $100,000.00 per year

Benefits:

Health insurance Paid time off

Experience:

Assisted Living Marketing:

1 year (Required) healthcare marketing: 1 year (Required)

Work Location:

In person