Establish and own the vision and strategic priorities with input from vehicle brands and other internal stakeholders. Guide Product Owners on priority of backlog grooming, while managing & prioritizing flow of work into the product backlog. Ensure the product backlog reflects the vision and strategy by working closely with Product Owners. Build relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of the new delivery software platform. Own the customer experience and customer journey. Manage the feature descriptions and product line roadmaps. Continuously research industry developments, new market trends and understand how our products are performing with current customers. Use business cases to make the case for new products/technology. Consider flexibility and scalability as core attributes of the platform. Work cross functionally with other product areas within the Software Organization and across the enterprise.