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MGA Entertainment, Inc.

Director, Supply Planning

Career Insights for Advertising / Promotions Manager

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What they do

An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.

$152,502 / year median in California

-12% projected decline

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Job Description

CA EMPLOYEE PRIVACY RIGHTS
https://www.mgae.com/ca-employee-privacy-rights About MGA Entertainment MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the
U.S., MGA
is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA onLinkedIn, TikTok, Instagram and Facebook. The Director of Supply Planning owns supply planning performance across the Americas and EMEA and is accountable for delivering the forecast from a supply perspective: making sure the supply is bought, produced and positioned to ship what has been committed, and flagging early where it can't be. The Director sets the inventory, service and tooling targets, leads the regional Supply Planning Managers who execute them, and partners with Demand Planning, HK production planning, Product Development, PD Ops, Procurement, Finance, Sales, Marketing, SWAT, Order Management, Allocations, and Warehouse teams.
Scope:
Region:
Global — Americas and EMEA /
Rest of Globe Brands:
Full MGA portfolio
Team:
Supply Planning Managers (Americas and EMEA), with indirect leadership of Leads, Planners and Junior Planners Reports to:
VP, Supply Planning & Product Development KPI's:
KPI Floor Base Stretch Deliver the Forecast (Shipped vs. 8 Month Lock) 95% 97% 99% 5 Month Forward Supply Match
  • Americas 88% 90% 92% 5 Month Forward Supply Match
  • EMEA 90% 92% 94% Deliver Planning OTIF
  • NA 96% 97% 98% Finished Goods Production Attainment 95% 97% 98% EOY Finished Goods Inventory as a % of Net Revenue 14% 12.
5% 11% Maintain Retail Stores In Stock % 91% 94% 97% Tooling Expense as a % of Net Revenue 1.5% 1.4% 1.3%
Responsibilities:
Owns the
Global Supply Plan:
Accountable for supply planning performance in both regions. Sets the plan and the targets; the Managers execute. Manages the
Supply Planning Managers:
Weekly 1:1s, development plans, and goal setting. Coaches on the actions that move a number, not just the number itself. Identifies and develops a successor. Delivers the
Forecast:
Accountable for shipping against the locked 8 month forecast in both regions. Runs the monthly review at category and item level, with a named owner on every material miss. Owns the 5
Month Forward Supply Match:
Consolidates the Americas and EMEA match into one executive view, published monthly to Executive Leadership, Sales, Demand Planning and Order Management. Items reviewed by suffix, shortages and overages reason coded, with shortage length in weeks, recovery date, and sales risk in units and dollars.
Flags What Supply Can't Cover:
Identifies where the forecast can't be delivered — lead time, capacity, tooling or material constraint — early enough for Demand Planning and Sales to adjust, rather than after the miss.
Earliest Product Availability:
Holds production start dates, production lead times and transit against launch and replenishment dates. Required forecast adjustments go back to Demand Planning ahead of time, not after the miss.
Retail In Stock:
Owns the in-stock recovery at Target and defends Walmart. Weekly stand-up with the account team, item-by-item review of the top 50 SKUs, and tighter ATP and allocation rules.
Inventory Health:
Drives finished goods inventory back into range in both Americas and ROG. Owns the aged and obsolete liquidation plan, days-on-hand targets by velocity, and cross-border transfers to clear regional overstock.
Tooling Spend Gate:
Builds and runs the approval gate for Supply Planning tooling POs — every PO validated against the locked forecast and capacity before it issues. Runs the quarterly portfolio review with PD Ops and Finance, challenging duplicate tooling and phasing spend to the demand curve. Tooling is currently running at 2.4% of net revenue against a 1.5% floor.
Monthly Supply Planning Review:
Chairs it — decisions documented, actions assigned with owners and dates. Represents Supply Planning in the monthly
S&OP / S&OE
executive review. Owns the
Seasonal Cycle:
Chase/Cancel, Fall and Spring modular resets, Drop Dead and Red Zone dates, China/HK holiday shutdown planning, and global production allocation — delivered through the Manager team.
Production Attainment:
Works through HKPPC and the Managers to hold the factory base to weekly production output against plan.
Escalation Point:
Allocation conflicts, air freight and expedite approvals, and shortage recovery calls that the Managers can't settle. Owns the
Planning Calendar:
Publishes the department's operating calendar and holds the team to it.
Expected Outcomes:
Shipped against the 8 month lock at Base or better in both regions. 5 month forward supply match published monthly for the Americas and EMEA, with shortages reason coded and recovery dates named. Retail in stock recovered above floor at Target and across the total account base. Tooling spend back inside the envelope, with the approval gate live and the large majority of POs reviewed before issuance. End of year inventory representing 10% of total gross sales. 100% OTIF for Fall and Spring modular resets. A named successor identified and in development.
Salary:
$140,000
  • $175,000 /year