An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
CJ ENM (Entertainment & Media) is the leader in entertainment and commerce in Asia and the #1 premium content powerhouse in Korea, with a growing global footprint. CJ ENM operates businesses across multiple sectors of entertainment, including content, music and live experiences with key business segments in Media Platform (linear channels & OTT platform "TVING"), TV & Film (premium production studios in Studio Dragon, CJ ENM Studios, & FIFTH SEASON), music (original artists, content, distribution platforms, and live event), and commerce. CJ ENM also operates KCON, the largest Korean pop culture fan convention and concert series, which launched in LA as a one-day event in 2012 and has exponentially scaled over a decade to become a global event that has expanded from Los Angeles to New York and across the world to destinations like Japan, Abu Dhabi, Riyadh and Paris. CJ ENM has played a key role in not only leading Korea's culture and content in entertainment for the past 25 years, but also continues to grow the expansion of Korean entertainment globally.
Position Overview :
CJ ENM is building its U.S. direct advertising sales business, beginning with its
FAST/CTV
portfolio and expanding over time into YouTube and other digital media inventory. We are looking for an experienced and proactive media sales professional who can help develop relationships with U.S. brands and agencies, build a strong sales pipeline, and grow new advertising revenue. This person will work closely with key internal teams to grow CJ ENM's U.S. advertising business and refine the go-to-market approach. The ideal candidate is proactive, commercially minded, and works well in a collaborative team environment.
Key Responsibilities:
Build and grow CJ ENM's U.S. direct advertising sales business, initially focused on
FAST/CTV
Develop relationships with U.S. brands, agencies, and agency holding companies Own the sales process, from prospecting and pitch development through negotiation and close Build a pipeline of new advertisers and agency partners Work with internal teams to develop media plans, proposals, and advertiser solutions Bring market feedback to help shape pricing, packaging, positioning, and go-to-market strategy Expand advertiser relationships over time across YouTube and other CJ ENM digital inventory
Qualifications:
5+ years of U.S. digital media advertising sales experience, ideally on the publisher or media platform side, with level determined based on experience and qualifications Experience selling digital video, CTV, streaming, or other premium digital media inventory Own and deliver against assigned revenue targets, pipeline goals, and other sales KPIs Proven experience generating revenue through direct advertiser or agency relationships Strong track record of developing new business and advertiser relationships Demonstrated ability to develop and maintain relationships with major U.S. media agencies, brands, and advertising decision-makers Strong understanding of CPMs, impressions, inventory, and campaign delivery Proactive, self-motivated, and comfortable operating in a growing business Strong communication, negotiation, and stakeholder management skills Team-oriented, adaptable, and able to build trust across different functions and levels of the organization
Preferred Qualifications:
Experience with media partnerships or integrated advertising solutions Multicultural or Asian American audience sales experience Entertainment, K-content, fandom, or youth culture experience YouTube / social video sales experience Working knowledge of programmatic advertising Who Will Thrive in
This Role:
Someone who is excited to help grow a new business, takes initiative in developing opportunities, and enjoys working closely with others to turn ideas into revenue. We value people who are ambitious about results while remaining collaborative, adaptable, and thoughtful about how they work with the broader organization.
