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Manager, Print and Digital Advertising
Career Insights for Advertising / Promotions Manager
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Scorecard
Based on Ohio data
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What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$112,745 / year median in Ohio
-13% projected decline
Job Description
Responsibilities Print & Digital Advertising Lead the planning, creation, production, and distribution of print and digital advertising for both divisions. Develop advertising briefs, wireframes, production schedules, and proof distribution. Partner with Merchandising to identify featured products, source imagery, and build seasonally relevant advertising. Ensure pricing, product information, messaging, and creative meet brand standards and are production ready. Oversee print ads, digital ads, ad signage, ad blocks, private label art packs, business cards, and store opening and closing collateral. Coordinate advertising production with internal teams, printers, and external vendors. Manage multiple projects and deadlines while maintaining accuracy and quality. Additional Responsibilities Support Marketing, Merchandising, and Store Operations with advertising and promotional initiatives. Lead and develop the Print & Digital Advertising team while improving workflows and production efficiency. Contribute to cross-functional projects in a fast-paced retail environment. Other duties as assigned. Qualifications 3-5 years of experience in retail advertising, print production, marketing, or a related field. Leadership or project management experience preferred. Strong organizational, communication, and project management skills. Ability to manage multiple priorities and meet deadlines. Proficiency in Adobe Creative Suite and Microsoft Office. Preferred Skills Experience in retail or value-driven brands. Knowledge of print production and digital advertising workflows. Experience partnering with Merchandising teams. Strong proofreading and quality assurance skills. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.