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ILIM School

Head of marketing and Community engagement

Career Insights for Chief Marketing Officer

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What they do

A Chief Marketing Officer is a corporate executive with overall responsibility for the marketing activities of a company. Oversees marketing and advertising staff. Oversees the planning, development and execution of an organization's marketing and advertising initiatives. Generates revenue by increasing sales through successful marketing for the entire company.

$203,948 / year median in North Carolina

+10% projected growth

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Job Description

ILIM School is seeking a community enrollment & engagment partner. This role owns our story from every angle — marketing, community partnerships, admissions, and the day-to-day pulse of student and family life. You'll turn our internal wins into external buzz, build the outside relationships that grow our student body, and make sure every family feels seen from their first tour through every year after. If you're a natural connector who can tell a story, run a room, and close an enrollment, this role was built for you.
STORYTELLING & MARKETING
Own ILIM's narrative — consistently telling the story of our students' wins, our teachers' successes, and what makes our model different. Create all flyers, internal marketing materials, and event collateral. Manage social media and respond to inbound questions from prospective and current families. Set strategy and direction for videographers and other content creators capturing ILIM's story.
COMMUNITY & PARTNERSHIPS
Build and grow outside partnerships that expand our student body and community footprint. Cultivate sponsorships and funding relationships that support ILIM's growth. Create and oversee opportunities for students to showcase and grow their language skills beyond the classroom. Represent ILIM at outside events to build visibility, notoriety, and enrollment interest.
ADMISSIONS & ENROLLMENT
Host school tours and manage consistent follow-up through to enrollment. Design and run enrollment events, both on and off campus. Build strategy for enrollment seasons — programs, campaigns, and touchpoints that drive signed families.
FAMILY & STUDENT EXPERIENCE
(DEAN
OF STUDENTS
) Conduct regular family check-ins to ensure every family feels seen, connected, and supported. Protect retention by ensuring families experience ILIM's story and community, not just its curriculum. Highlight student successes in a way that builds pride and reinforces community. Plan and host events — at school and beyond — that build belonging and school spirit.
WHO YOU ARE A
natural storyteller who can spot a win and know how to tell it. Comfortable wearing many hats in the same day — marketer, connector, event host, and family advocate. Warm and outgoing; families and partners feel closeness and trust with you quickly. Organized enough to manage events, admissions follow-up, and content calendars simultaneously. Excited by the challenge of building ILIM's name and reputation as we grow beyond our current community.
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, Business, Education, or a related field. Experience in marketing, admissions, community relations, or a comparable multi-hat role — school or education-sector experience preferred. Demonstrated experience running social media and creating marketing materials or content strategy. Experience building partnerships or sponsorships, or a track record of external relationship-building. Comfortable public speaking and hosting groups, tours, and events. Background check clearance required (standard for all ILIM staff). ILIM School International Leaders in the Making ilimschool.com
Pay:
$45,000.00 - $50,200.00 per year
Benefits:
401(k) Employee discount Health insurance Health savings account Paid time off
Work Location:
In person