ABOUT THE ROLE

Looking for a strategist operator to own marketing across our direct-to-consumer practice and our B2B lab and licensing divisions.

This is a build-and-scale role:

you'll align brand strategy and growth with performance media, digital experience, and analytics to drive qualified leads, improve conversion rates, and protect profitability - all while keeping the customer experience at the center. Develop and execute the brand marketing strategy across every segment of the business: attracting full-arch and implant patients to Hybridge Dental Implants practices and all future entities. Growing doctor adoption of Hybridge Laboratory services. Oversee a consistent marketing message for the Elmwood Dental Family practice. Manage over a million+ marketing investment, lead a small in-house team and agency partners, and sit on the executive leadership team, helping shape the company's long-range roadmap. The right person is equally comfortable setting a three-year strategy and running a weekly operating cadence on spend, lead flow, and pipeline. Aligning with stakeholders, doctors, clinical staff, and peers, to execute work and messaging across each entity.

Key Initiatives:

Team and partner leadership Full-funnel DTC growth B2B lab growth Performance and analytics Creative and content production New-entity marketing onboarding Budget ownership

Oversee Team Members Initiatives:

Campaign management for ALL entities Media buying strategy PR strategy Social media Reputation and reviews Marketing technology stack Digital experience AI-enabled operations

WHAT YOU'LL BE MEASURED ON

Marketing investment delivered against plan, forecast, and EBITDA Cost per lead and cost per consult (year-over-year reduction) Patient lead volume, scheduling rate, consult volume, and case acceptance B2B / lab volume growth Website traffic, engagement, and conversion Team and agency performance

WHAT YOU BRING

10+ years in marketing with senior leadership experience spanning both DTC and B2B; healthcare, Consumer Package Goods, or tech-enabled services are a strong plus Strong understanding of both traditional and digital marketing , with the ability to develop and execute integrated, omni-channel strategies across paid media, digital, social, PR, direct marketing, events, partnerships, and other traditional marketing channels Deep fluency in performance media, media buying, omni-channel campaign development, and full-funnel customer acquisition and retention A track record of building scalable growth engines and hitting measurable targets on efficiency and profitability - not just brand-building for its own sake Strong command of analytics and KPI development; make data-driven decisions and hold yourself and the team to them Experience leading brand strategy, rebrands, and creative production with internal teams and external agencies, including PR and social Comfort operating in a multi-stakeholder environment and earning alignment from clinical, operational, and finance partners, as well as directing a marketing team Hands-on familiarity with a modern marketing stack (CRM, call tracking, dashboarding, project management, CMS) and the judgment to select and integrate tools Awareness of healthcare advertising and patient-privacy considerations when using patient stories, images, and reviews a plus Demonstrated ability to integrate AI and new tools into marketing operations Proven people leadership - building teams, managing agency and vendor partners, and operating at the executive table Excellent communication and presentation skills; comfortable influencing peers, founders, and partners. Budget ownership experience Bachelor's degree required; MBA a plus

WHY THIS ROLE

This is a seat on the executive team of a growing, privately held healthcare organization operating across lab, practice, and licensing divisions. You'll have real ownership of the marketing function, the budget, and the roadmap -and the autonomy to build the systems and team that drive durable, long-term growth.

WORK LOCATION

While our strong preference is to find an on-site candidate to join the team in Rochester, NY, we are highly open to a fully remote arrangement for a candidate that possesses the exact skills and experience required for this role. Hybridge, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Type:

Full-time Pay:

$130,000.00 - $180,000.00 per year

Benefits:

401(k) Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Paid time off Relocation assistance Vision insurance

Experience:

marketing: 10 years (Required)

Work Location:

Hybrid remote in Rochester, NY 14610