Company Overview Shelton Automotive Group is a rapidly expanding dealership and service center dedicated to delivering exceptional automotive experiences. Committed to innovation and customer satisfaction, we foster a dynamic environment where teamwork and creativity thrive. Overview We are seeking an energetic and detail-oriented Social Media Manager to elevate our brand presence across multiple digital platforms. In this role, you will craft compelling content, analyze marketing performance, and engage with our community to build lasting relationships. Your expertise in social media marketing, content creation, and digital analytics will drive our online growth and brand recognition. Duties Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software Manage social media calendars, schedule posts using applications like Hootsuite or Buffer, and monitor media performance analytics to optimize reach and engagement Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activity to inform content strategies Implement social media advertising campaigns on platforms like Facebook Advertising to boost visibility and generate leads Track digital marketing performance using Google Analytics and marketing online analytics tools; prepare reports on social media metrics and campaign effectiveness Engage actively with followers by responding to comments, messages, and inquiries to foster positive relationships and enhance brand loyalty Experience Proven experience managing social media platforms for brands or organizations with a strong portfolio of successful campaigns Expertise in social media content creation, graphic design (Adobe Photoshop, Illustrator), video editing, and media editing tools Strong understanding of SEO principles, web analytics (Google Analytics), keyword research, and digital marketing performance monitoring Familiarity with social listening tools and social media management applications such as Hootsuite or Buffer Knowledge of paid advertising strategies on Facebook and other platforms for targeted outreach Excellent written communication skills with an eye for proofreading and branding consistency Ability to analyze data trends related to social media analytics and marketing performance to inform strategic decisions Join us as a Social Media Manager if you're passionate about creating vibrant online communities! Bring your creativity, analytical skills, and enthusiasm for digital marketing to help us grow our brand's presence in the automotive industry. This paid position offers an exciting opportunity to influence our digital footprint while working in a supportive environment dedicated to your professional development.

Pay:

$50,230.85 - $60,493.07 per year

Benefits:

Dental insurance Health insurance Paid time off

Experience:

Social media marketing: 2 years (Preferred)

Work Location:

In person