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Community Liaison - (Home Care)
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Career Insights for Communications / Public Relations Specialist
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$88,037 / year median in California
+2% projected growth
Job Description
Community Liaison Home Care Job Responsibilities and Duties:
- Establish and maintain good relationships with hospitals, nursing services, social services, therapy offices and various other medical and non-medical support services
- Communicate personally with patient care managers to ensure standards of care are being met and that patient needs are being identified and met on an ongoing basis
- Recognize short-term and long-term topics that need addressing, and work on finding solutions
- Lead orientation and in-service training for personnel such as home care intake coordinators
- Chat with hospitals, doctors, prospective clients and their families about the home care services the agency provides
- Gather and prepare information in advance of patient transfers; track data related to such transfers and compile information into reports such as statistical reports
- Keep communication smooth between hospitals and doctors and home care agencies by continually reporting patient progress and therapies received
- Develop and assess policies for home care, including provisions for meeting federal, state and local regulations as well as professional and licensing standards
- Visit, revisit, inform and educate between 25 and 30 network referral sources on a weekly schedule.
- Conduct a minimum of 2 educational presentations/info sessions to groups each month to raise awareness.
- Assist New Wave Home Care in developing, managing and maintaining referral relationships.
- Acknowledge all network referral source contacts with appropriate correspondence.
- Continually research and identify sources for client referrals.
- Maintain records & provide the Administrator with weekly networking activities and progress report.
- Provide advice to management on key developments within the service area.
- Keep up to date on information and issues related to the position, the community, referral networks, and the company.
- Participate in internal and external professional development activities as appropriate. Community Liaison Home Care Job Requirements and Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
- Some previous experience in some sort of medical liaising job (private case management, for example)
- At least three years of experience in health care marketing management preferably in home care operations.
- Excellent oral and written communications
- Bilingual skills (particularly in Spanish) beneficial but not required
- Strong networking, presentation, and follow-up skills.
- Excellent communication & listening skills.
- Self-confident, enthusiastic, strong initiative and motivation, and a desire to succeed.
- Ability to work independently and handle multiple tasks concurrently.
- Marketing/Sales experience is highly preferred.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
- Ability to market aggressively and deal tactfully with customers and the community.