DUTIES AND RESPONSIBILITIES

• Owns end-to-end content creation — planning, shooting, editing, and publishing photo and video content — that represents the Press Coffee brand and drives views, engagement, and foot traffic across social platforms (e.g., Instagram, TikTok, Facebook, YouTube).
• Produces and edits video content for internal use, including new store launches, product/LTO rollouts, training, and company updates.
• Partners with the e-commerce team to coordinate and execute marketing pushes, promotions, and campaign strategy, ensuring content supports broader business goals.
• Designs and edits marketing signage and collateral quickly and accurately, often on short notice, for in-store use and promotions.
• Maintains a content calendar that balances planned campaigns with real-time opportunities, staying current on social media trends, platform changes, and short-form video formats.
• Monitors and manages the brand's online reputation, engaging with followers and customers and responding to comments and messages in the Press Coffee voice.
• Tracks and reports on content and campaign performance, using data and analytics to improve future content.
• Travels between store locations across the Valley and attends company events, store openings, and grand openings — including occasional evenings and weekends — to capture content and support launches.
• Works independently to prioritize, plan, and execute tasks in a timely manner with minimal day-to-day oversight.
• Adheres to all Press Coffee policies and procedures, including brand, health, and safety standards, and maintains regular, consistent attendance.
• Alerts upper management to brand, operational, or reputational issues as they arise, and performs other related duties as assigned, including bi-monthly office and marketing team meetings.

QUALIFICATIONS

• 2-4 years of hands-on experience in social media content creation, videography, or photography (in-house, agency, freelance, or a strong self-directed portfolio); multi-location retail, restaurant, or hospitality experience is a plus.
• Demonstrated ability to independently handle full production — shooting, editing, and publishing — rather than only executing assets built by others.
• Proficiency with traditional editing tools such as Adobe Premiere Pro, Photoshop, and Lightroom, as well as mobile-first, short-form tools such as CapCut and Canva; mobile-shot, mobile-edited content is a core part of this role, not a fallback.
• Strong working knowledge of major social platforms and their best practices for organic content, including current trends in short-form video.
• Comfortable operating camera and video equipment (phone, DSLR/mirrorless, and/or gimbal setups) in a fastpaced retail environment.
• High school diploma or equivalent required.
• Excellent verbal and written communication skills.
• Strong organizational and time-management skills with the ability to prioritize and multitask in a fast-paced environment.
• Ability to anticipate needs and proactively support store and marketing operations.
• Adaptability and flexibility with scheduling and changing business demands.
• A reliable vehicle and valid driver's license, with the ability to travel regularly between store locations across the Valley.
• A collaborative, self-starter mindset with the ability to take feedback and iterate quickly.
• Comfortable using basic technology and content management/scheduling systems; ability to learn new systems as needed.

COMPETENCIES

• Creative Execution & Brand Storytelling - Produces high-quality, on-brand photo and video content that captures Press Coffee's voice and visual identity; translates brand standards into engaging, scroll-stopping content.
• Content Ownership & Time Management - Independently plans, prioritizes, and executes a high volume of content on tight timelines; manages a content calendar that balances planned campaigns with real-time opportunities.
• Cross-Functional Collaboration - Partners effectively with the Marketing Director, e-commerce team, and store teams to align content with broader marketing and business goals.
• Digital & Social Media Fluency - Maintains deep, current knowledge of social platforms, short-form video trends, and algorithm changes; applies data and analytics to continuously improve content performance.
• Adaptability & Initiative - Responds quickly to on-the-ground opportunities and shifting priorities; works independently with minimal oversight and brings new ideas to the team.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Ability to stand, walk, and move quickly through retail store environments for extended periods while capturing content.
• Frequent lifting and carrying of camera and video equipment (up to 25 lbs).
• Exposure to hot equipment, cleaning chemicals, and varying noise levels in retail store settings.
• Regular bending, stooping, kneeling, or crouching to capture photo and video content from varied angles.
• Regular use of visual focus to operate camera and editing equipment and use a computer.
• Ability to travel by car between multiple store locations throughout the workday.

About Press Coffee Press Coffee is a rapidly-growing, locally-owned and operated business. We share our passion for specialty coffee by providing the highest-quality coffee, service, and knowledge with our customers and community every day. Whether you visit one of our ten valley cafes (with 4 more to be opened this year!) or order our coffee online, we expertly roast our coffee every day to ensure you the freshest cup of coffee possible. If our philosophy on coffee and community resonates with you, apply today!

Job Type:

Full-time Pay:

$50,000.00 - $60,000.00 per year

Benefits:

Dental insurance Employee discount Flexible schedule Health insurance Health savings account Paid time off Vision insurance Application Question(s): Do you own camera equipment? (Camera, Lights, etc.) Please provide a video/photo portfolio link of your work below:

Experience:

Filming:

1 year (Required) Willingness to travel: 25% (Required)

Work Location:

In person