Job Summary Dynamic Specialty Inc. is seeking a innovating and creative individual with a passion for social media and marketing. The social media and content manager takes the pivotal task of shaping Dynamic Specialty Inc., online presence and driving engagement across multiple platforms. This individual will develop effective digital marking strategies to connect with our core audiences, amplify its message, and enhance Dynamic Specialty Inc., brand identity. Please join us in this exciting opportunity to champion innovative campaigns that resonate with our community! Essential Duties /

Responsibilities:

Develop and execute comprehensive social media strategies to increase brand awareness and engagement. Create compelling content across various platforms; including graphics, videos and written posts that reflect our brand voice Utilize SEO techniques and keyword research to optimize content for search engines and improve visibility. Monitor social media trends and conduct social listening to adapt strategies based on audience feedback. Manage advertising campaigns on platforms like Facebook Advertising to drive traffic and conversions. Analyze web analytics using tools such as Google Analytics to measure campaign performance and inform future strategies. Collaborate with cross-functional teams to ensure cohesive branding across all channels. Build and maintain relationships with influencers, partners, and the community to enhance public relations efforts.

Knowledge / Skills

/ Abilities (KSA's): Teamwork — Balances team and individual responsibilities; welcomes feedback and diverse viewpoints; builds a positive team spirit; prioritizes team goals over individual recognition; helps sustain morale and commitment to shared content objectives; supports others' success. Interpersonal Skills — Resolves conflict constructively without blame; maintains confidentiality of brand strategy and campaign information; listens without interrupting and seeks clarification; regulates emotions under pressure (including public-facing criticism or backlash); remains open to new ideas and platform trends. Ethics — Treats people with respect; honors commitments; acts with integrity and transparency; upholds organizational values and brand voice guidelines; models ethical conduct in all content creation and community engagement. Problem Solving — Identifies and resolves issues in a timely manner (e.g., negative engagement, PR concerns, content performance dips); gathers and analyzes data skillfully; develops and evaluates alternative content strategies; collaborates effectively to address discrepancies; uses reason even when topics are high-stakes or sensitive. Technical Skills — Understands social media platform algorithms, content best practices, and brand style guides; continually develops expertise in scheduling tools, analytics platforms, and content production; shares knowledge with others; applies internal review processes to safeguard brand reputation. Oral Communication — Speaks clearly and professionally in varied settings; listens and confirms understanding; responds to questions with confidence; presents campaign performance and content insights effectively; contributes constructively in meetings. Written Communication — Writes clearly, concisely, and on-brand across platforms; reviews work for accuracy, grammar, and clarity; adapts tone and voice to audience and channel; presents performance data effectively; interprets brand guidelines and messaging strategy accurately. Quality Management — Seeks opportunities to standardize and improve content workflows; demonstrates accuracy and thoroughness in publishing; applies feedback to enhance results; monitors outputs to ensure consistency and completeness across channels. Organizational Support — Follows policies and procedures (including platform compliance and legal/disclosure requirements); completes administrative and content-approval tasks accurately and on time; aligns work with company goals and values; supports diversity, equity, and inclusion in content and representation. Strategic Thinking — Understands how social media and content efforts impact brand awareness and business performance; identifies risks, trends, and opportunities to improve engagement and audience growth; adjusts content strategy as platforms and audience behavior evolve. Judgment — Makes timely, well-reasoned decisions (including what to post, pause, or escalate); explains rationale clearly; involves the appropriate stakeholders; exercises sound judgment in handling sensitive or reputationally risky content. Professionalism — Engages others with tact and respect, including online audiences and followers; remains composed under pressure (e.g., viral moments, negative comments); accepts responsibility for outcomes; follows through on commitments; sets a professional example for the team. Quality — Demonstrates precision and attention to detail in copy, visuals, and scheduling; looks for ways to enhance accuracy and efficiency; incorporates feedback; self-audits content before publishing to ensure high-quality standards. Attendance/Punctuality — Is reliable and punctual; ensures coverage of responsibilities when absent (including time-sensitive posting and community monitoring); arrives prepared for meetings and deadlines. Dependability — Follows instructions and responds to direction; takes ownership of actions; keeps commitments; meets content deadlines or communicates alternative plans promptly. Initiative — Volunteers solutions and improvements; pursues self-development (staying current on platform changes and trends); seeks increased responsibility; takes appropriate, calculated creative risks; asks for and offers help when needed. Innovation — Applies creative thinking to streamline content workflows and boost engagement; meets challenges with resourcefulness; proposes practical content and campaign improvements; communicates ideas effectively to gain buy-in. Leadership & Staff Development — Provides clear direction and expectations; mentors and develops content or social media team members; delegates effectively; monitors progress; fosters accountability and continuous learning. Marketing/Brand Acumen — Understands audience behavior, engagement metrics, and campaign performance; links content activity to brand and business outcomes; supports content planning and forecasting with accurate data and insights. Systems Proficiency — Uses social media management platforms, scheduling tools, and analytics dashboards effectively; supports data integrity and brand consistency; collaborates on tool and process improvements and adopts technology to enhance efficiency.

Minimum Qualifications:

Required:

Bachelor's in Marketing, Communications, Public Relations, or an MBA with a marketing/digital media concentration Proven experience in social media management and digital marketing. Strong skills in graphic design using Adobe Creative Suite, including Photoshop and Illustrator. Proficient in content creation, video editing, and photography. Familiarity with tools such as Hootsuite, Buffer, and web analytics platforms (e.g., Google Analytics, Meta Business Suite). Insurance industry background (or relevant industry experience, as applicable).

Preferred:

Certification in digital marketing, social media strategy, or content marketing (e.g., HubSpot, Hootsuite Academy, Meta Blueprint), active or in progress. Experience in manufacturing, distribution, service environments, insurance, or other relevant industries. Experience with marketing automation platforms, CRM integrations, or advanced reporting/analytics tools (Google Analytics, Sprout Social, Power BI, Tableau) and advanced spreadsheet skills (Excel/Google Sheets, including pivot tables and data visualization). Knowledge of SEO best practices, paid social advertising (Meta Ads, LinkedIn Ads), influencer partnerships, or email marketing platforms. Experience with content calendars, editorial planning, and campaign performance analysis (if applicable). Experience coordinating brand or reputation audits, including crisis communication or PR exposure. Demonstrated ability to standardize workflows, shorten content production timelines, and automate social media scheduling and reporting. Strong collaboration skills and ability to work effectively with Sales, HR, and IT departments.

Physical Demands and Work Environment:

Continually required to sit for extended periods while working at a computer or reviewing financial documents. The noise level is moderate and typical of a busy office environment. Position is fully on‑site; remote work is not available for this role. Office‑based position with standard business hours. Occasional extended hours required during month‑end, quarter‑end, year‑end close, audits, or system/process rollouts. Limited travel may be required for training, vendor meetings, or collaboration with other company locations.

Pay:

$75,000.00 - $85,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Parental leave Vision insurance

Work Location:

In person