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Sinclair, Inc.

Content Producer

Career Insights for Digital Content Producer / Writer

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Based on South Carolina data

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What they do

A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.

$69,452 / year median in South Carolina

+12% projected growth

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Job Description

Are you a creative storyteller who loves crafting compelling visuals and meaningful narratives? Do you thrive in fast-paced production environments where every day brings a new challenge? Join WPDE as our next Content Producer — a hands-on, idea-driven role where you'll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters. Join WPDE as our next Content Producer — a hands-on, idea-driven role where you'll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters. What You'll Do As a Content Producer, you'll bring ideas to life across WPDE's multiple platforms, collaborating closely with news managers, field crews, line and digital producers, to meet our mission of delivering strategic, high-quality content that performs across all platforms.
You will:
Create Multi-Platform Content:
  • Write, shoot, and edit news, entertainment, and digital materials.
  • Tailor messaging and visuals for specific audiences and platforms.
  • Maintain brand and style consistency across all creative.
Collaborate Across Teams:
  • Work closely with news managers, line producers, digital producers, field crews, weather teams, promotions department and other stakeholders to understand goals and expectations.
  • Partner with the News Director, news managers and Brand Engagement on content direction.
  • Engage in regular feedback exchanges to refine and improve work.
Support Agile Operations:
  • Submit video and graphic ideas that can be shared across platforms. Uphold Sinclair's Values
  • Embrace and embody Sinclair's core values every day: o Love What You Do o Live What You Do o Embrace What You Do What Makes This Role Special
  • A highly creative, hands-on production role
  • Collaborative work with multiple departments and stakeholders
  • Fast-paced environment with opportunities for skill growth
  • An Agile team culture focused on innovation and audience impact What We're Looking For
  • Strong writing, shooting, and editing abilities
  • Ability to create content for digital, social, and broadcast
  • Clear communication and strong collaboration skills
  • Familiarity with brand guidelines and audience targeting
  • Proficiency with professional video equipment and editing tools
  • A proactive, feedback-driven mindset
You Should Apply If:
  • You love producing creative content across platforms
  • You enjoy working with diverse teams and stakeholders
  • You thrive under deadlines and adapt quickly to shifting priorities
  • You want to contribute to meaningful, results-driven creative work Working Hours
  • TBD Sinclair is proud to be an equal opportunity employer and a drug free workplace.
Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About Us Sinclair, Inc. (
Nasdaq:
SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good?
Here is a glimpse:
great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.