Social Media Content Creator & Marketing Specialist (Bilingual English/Spanish) Capital Vista Real Estate Austin, TX Job Details Full-time $42,000 - $72,000 a year 8 hours ago Qualifications Social media advertising campaigns Website activity analysis Spanish Basic graphic design principles Community management Media performance reporting Writing skills Content editing English Digital brand management Social media data Canva Image content creation Content marketing SEO projects Media data analysis Relationship management Content scheduling Marketing analytics Data-driven content Professional art or design Community relationship building Promotional video projects SEO content writing Data analytics technologies Media editing tools Full Job Description Job Overview Our Real Estate company is a bilingual brokerage serving English- and Spanish-speaking families across Austin. We help buyers, sellers, and investors navigate real estate with clarity and confidence, in the language they're most comfortable with. The RoleWe're looking for a creative, camera-ready marketer to own our social media presence and produce engaging content in both English and Spanish. You'll work on-site with our team to tell our story, showcase listings, educate our community, and grow our audience. We are seeking a dynamic and bilingual (English/Spanish) Social Media Content Creator & Marketing Specialist to energize our online presence and connect authentically with diverse audiences. In this role, you will craft compelling content, develop innovative marketing strategies, and analyze digital performance to elevate brand visibility across multiple social media platforms. Your creativity and strategic mindset will drive engagement, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape impactful digital campaigns while honing your skills in a fast-paced, collaborative environment. Responsibilities Develop and execute engaging social media content tailored for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, YouTube, ensuring alignment with brand voice and marketing goals Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor interactions, and optimize content performance Create visually appealing graphics and videos utilizing Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing tools to enhance storytelling Conduct social listening to gather insights on audience preferences, trending topics, and brand reputation across social media channels Implement social media advertising campaigns on Facebook and other platforms using Facebook Advertising tools to boost reach and engagement Monitor digital marketing performance through Google Analytics, Web Analytics, and marketing online analytics to assess campaign effectiveness and inform future strategies Engage with followers by responding promptly to comments and messages in both English and Spanish to foster community relationships Collaborate with cross-functional teams including public relations, branding, and content writers to ensure cohesive messaging across all channels Conduct keyword research for SEO purposes to improve content discoverability and organic reach Track media performance analytics and social media analytics to evaluate campaign success and identify areas for improvement Requirements Proven experience in social media management, content creation, graphic design, video editing, and digital marketing performance monitoring Bilingual fluency in English and Spanish (written and spoken) is essential for effective communication with diverse audiences Proficiency with social listening tools such as Brandwatch or Mention is preferred Strong skills in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (including Premiere Pro or other video editing software), Canva or similar design tools Experience with social media management platforms like Hootsuite or Buffer (application) for scheduling and analytics Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics techniques Ability to craft compelling content writing that aligns with branding strategies while maintaining clarity and engagement Familiarity with Facebook Advertising platform for creating targeted ad campaigns Excellent relationship management skills to engage with online communities professionally and positively Strong proofreading skills combined with an eye for detail in media editing tools for high-quality outputs A proactive attitude with the ability to analyze data trends related to social media content marketing efforts Join us if you're passionate about creating vibrant digital stories that resonate globally! This role offers a platform for innovative thinkers eager to make a tangible impact through creative content development combined with strategic marketing insights.

Pay:

$42,000.00 - $72,000.00 per year

Work Location:

In person