eCommerce & Digital Marketing Manager Badass Beard Care - 3.5 Granite Bay, CA Job Details Full-time $100,000 - $125,000 a year 11 hours ago Benefits Paid time off 401(k) 4% Match 401(k) matching Employee discount Qualifications Teamwork Product marketing Research E-commerce Data-driven problem-solving Marketing analytics Paid search marketing Delegation Full Job Description About Badass Beard Care Badass Beard Care is an established direct-to-consumer men's grooming brand with more than a decade in business. We manufacture and fulfill our products in-house and sell through our own eCommerce store and Amazon. We're a fast-moving small business where good ideas can be implemented quickly without layers of corporate approval. We're looking for an experienced eCommerce & Marketing Manager to lead the day-to-day execution and performance of our marketing and eCommerce operation. About the Role This is a hands-on leadership role for someone who can develop strategy, execute when needed, manage internal and external resources, and take responsibility for results. You'll work directly with company leadership on overall direction, new products, promotions, offers, creative concepts, and growth opportunities. From there, you'll be responsible for helping turn those ideas into organized, measurable execution while bringing your own ideas and strategies to the table. We're looking for someone who can see the big picture without losing the ability to get their hands dirty. This is not a position for someone who only wants to manage agencies, attend meetings, or assign tasks. You'll help lead internal marketing resources and work closely with our outside marketing agency while taking day-to-day ownership of marketing performance, priorities, projects, and execution. What You'll OwnMarketing Strategy & Leadership Lead the day-to-day marketing operation Work with company leadership to develop and execute overall marketing strategy Build and manage the marketing calendar, priorities, campaigns, and initiatives Develop strategies to grow revenue, customer acquisition, retention, AOV, and LTV Lead product launches, seasonal campaigns, promotions, and merchandising initiatives Proactively identify opportunities and problems Establish, monitor, and report on key marketing KPIs Turn performance data into actionable priorities Manage and prioritize internal marketing resources Manage outside agencies, contractors, and vendors Hold internal and external resources accountable for deadlines and results Keep projects moving from idea through execution, measurement, and iteration eCommerce & Conversion Optimization Take ownership of the day-to-day performance of our Shopify storefront Continuously look for opportunities to improve conversion rate and revenue per visitor Optimize product pages, collection pages, landing pages, navigation, merchandising, upsells, and cross-sells Analyze customer and site behavior to identify friction and opportunities Develop and test offers, bundles, promotions, and merchandising strategies Coordinate development resources and implement changes directly when appropriate Understand and optimize the customer journey from first visit through repeat purchase Customer Acquisition Oversee paid acquisition across Meta, Google, Amazon, and other relevant channels Work closely with our outside agency on campaign strategy and execution Evaluate CAC, ROAS, conversion rate, creative performance, spend, and overall profitability Understand paid media well enough to challenge agency recommendations and recognize when something isn't working Develop and test new offers, funnels, landing pages, and acquisition strategies Identify opportunities for new customer-acquisition channels Balance growth with profitability rather than chasing vanity metrics Email, SMS & Customer Retention Oversee Klaviyo email and SMS strategy Improve automated flows, segmentation, campaigns, and list growth Develop strategies to increase repeat purchase rate and customer lifetime value Improve subscription acquisition and retention Develop effective cross-sell and upsell strategies Analyze customer behavior and use those insights to improve retention marketing Creative & Content Develop creative concepts for paid advertising, organic social, email, product launches, and the website Build and maintain a consistent pipeline of new marketing creative Direct and evaluate photography, video, UGC, graphics, and copy Work with internal and external creative resources to turn concepts into finished assets Be willing and capable of jumping into execution when necessary Use performance data to guide future creative decisions Understand how creative requirements differ across paid advertising, social media, email, and eCommerce Product Launches & Merchandising Develop and execute marketing plans for new product launches Coordinate creative, email/SMS, website merchandising, advertising, social media, and promotional strategy Develop launch timelines and ensure deliverables are completed on schedule Optimize product positioning, bundles, offers, and promotional presentation Analyze launch performance and apply those lessons to future releases Analytics & Performance You should maintain a strong understanding of what's driving the business and be able to explain what's happening without simply forwarding reports from an agency. You'll monitor metrics including: Revenue Traffic Conversion rate Average order value Customer acquisition cost ROAS Customer lifetime value New vs. returning customers Retention and repeat purchase rate Email/SMS performance Subscription performance Product and category performance Creative performance If sales decline, we don't want someone who automatically assumes it's an advertising problem. We expect you to look across the entire customer journey —traffic, acquisition, creative, conversion, offers, merchandising, pricing, competition, customer behavior, retention, and product mix—to determine what's actually happening and develop a plan to address it. AI & Automation Badass Beard Care actively embraces AI and new technology.

We expect this person to:

Use AI to increase the speed and quality of marketing execution Use AI for research, analysis, ideation, copywriting, creative development, and problem solving Identify repetitive processes that can be automated or streamlined Explore ways AI can improve content and creative production Evaluate new tools based on their actual usefulness to the business Use technology to help a lean team accomplish significantly more We view AI as a force multiplier for talented people , not a substitute for judgment, creativity, or accountability. What We're Looking For The ideal candidate has: 5+ years of eCommerce and digital marketing experience Strong Shopify experience Experience managing or taking significant ownership of marketing for a DTC/eCommerce business Strong understanding of Meta and Google advertising Klaviyo or comparable email/SMS marketing experience Experience with CRO, landing pages, merchandising, and customer journeys Strong analytical skills and the ability to make decisions using data Experience managing employees, agencies, contractors, or a combination of all three Strong creative instincts and an understanding of what makes marketing content perform Experience planning and executing product launches and promotional campaigns Practical experience using modern AI tools Excellent organizational and project-management skills Strong written and verbal communication skills Ability to prioritize effectively and move quickly without sacrificing quality Experience with Amazon, subscriptions, affiliate marketing, SEO, photography, video production, graphic design, or basic

HTML/CSS

is a plus, but we don't expect one person to be an expert at everything. The Person We're Looking For You take ownership. If something isn't working, you investigate it. You don't wait for someone to identify the problem and give you step-by-step instructions. You're proactive. You bring ideas, opportunities, problems, and potential solutions to the table. You move fast. You gather the information you need, make decisions, and execute. Straightforward decisions don't require three meetings. You finish things. Projects don't sit indefinitely in project-management software. You drive them through completion. You think beyond your specialty. You're a marketer first—not simply a media buyer, email marketer, designer, SEO specialist, or project manager. You understand how all of those pieces work together. You're collaborative. You'll work closely with company leadership and the rest of the team. You should be comfortable taking direction while also confidently bringing your own recommendations and challenging ideas when the data supports it. You're willing to get your hands dirty. You're comfortable managing people and agencies, but you're equally comfortable opening Shopify, Klaviyo, analytics, or a creative project and solving something yourself. You're resourceful. You know when to do something yourself, delegate it, use AI, leverage an agency, or bring in a specialist. You care about business outcomes. Traffic, followers, impressions, and ROAS can all be useful metrics. Ultimately, marketing needs to contribute to sustainable and profitable growth. What Success Looks Like Within your first several months, you should have a strong understanding of our customers, products, brand, economics, acquisition channels, retention programs, website, and competitive landscape. You should be able to clearly communicate: What's working. What's not. Why. What we're doing about it. And what we're testing next. When we're preparing a product launch, you'll turn the strategy into a plan and drive its execution. When performance drops, you'll investigate why and bring potential solutions. When an agency or vendor isn't delivering, you'll address it. When you identify an opportunity, you'll bring it forward and help execute it. When company leadership has an idea, you'll help determine how to execute it effectively rather than simply adding another item to a to-do list. We're looking for someone who can lead the day-to-day marketing function, work collaboratively with ownership, and continually push the business forward.

Compensation & Benefits Base Salary:

$100,000-$125,000 , depending on experience and demonstrated capabilities.

Performance Bonus:

Additional compensation based on agreed-upon company and marketing performance objectives.

Benefits include:

401(k) with 4% company match after one year Paid time off Employee product benefits Significant autonomy and ability to make an impact Opportunity to grow with an established eCommerce brand How to Apply Please submit your résumé along with a brief introduction explaining why you believe you're a strong fit. We'd also like to see examples of your work and results. These could include eCommerce stores you've managed, campaigns, landing pages, email programs, advertising creative, product launches, CRO tests, photography/video, or other relevant work. Most importantly, tell us what you personally owned and accomplished. We're less interested in hearing what a large team or agency around you accomplished and more interested in understanding your contribution, the decisions you made, and the results you produced.

Pay:

$100,000.00 - $125,000.00 per year

Benefits:

401(k) matching Employee discount Paid time off

Work Location:

In person