Job Responsibilities Marketing Strategy and Coordination Help develop and execute marketing strategies for Buffalo Outdoors, Park Avenue Wholesale, and licensed product lines. Build marketing plans that support sales goals, product launches, seasonal programs, promotions, and inventory needs. Maintain a companywide marketing calendar with campaign dates, deadlines, product releases, trade shows, and retail events. Coordinate marketing projects with sales, design, production, warehouse, and leadership. Ensure brand messaging and product information remain consistent across every sales and marketing platform. Monitor competitors, industry trends, pricing, promotions, and new marketing opportunities. E-Commerce and Online Stores Manage and update the company's Shopify stores and other online marketplaces. Create and maintain product listings, descriptions, pricing, images, collections, tags, and product categories. Coordinate new-product launches and ensure products are presented accurately online. Review website navigation, merchandising, and customer experience to identify improvements. Create online promotions, discount codes, bundles, upselling opportunities, and seasonal collections. Monitor inventory availability and work with warehouse staff to prevent overselling or promoting unavailable merchandise. Coordinate with Fishbowl or other inventory systems to help maintain accurate online inventory. Assist with online customer-service concerns, returns, exchanges, and order issues when needed. Digital Marketing Manage company content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, email, and other appropriate platforms. Develop a consistent posting schedule and coordinate photography, videos, graphics, and written content. Write marketing copy for websites, emails, advertisements, social posts, catalogs, line sheets, and sales materials. Coordinate email and text-marketing campaigns, including product launches, promotions, abandoned-cart campaigns, and customer follow-ups. Help manage paid advertising through Meta, Google, Shopify, Amazon, and other platforms. Work with outside marketing agencies, photographers, influencers, and vendors. Monitor customer reviews and help maintain a positive online brand reputation. Sales Support and Business Development Approach marketing decisions with a strong focus on generating revenue and improving product sell-through. Create presentations, line sheets, catalogs, one-pagers, promotional materials, and retailer-specific sales tools. Support the sales team with product information, customer presentations, samples, and follow-up materials. Develop marketing programs for key accounts, independent retailers, Harley-Davidson dealerships, truck stops, and other sales channels. Identify cross-selling, upselling, wholesale, and direct-to-consumer opportunities. Help create targeted campaigns based on customer type, region, product category, and purchasing history. Work with sales and operations to promote slow-moving inventory without weakening the brands. Track leads and customer engagement generated through campaigns and trade shows. Reporting and Performance Track online sales, conversion rate, website traffic, average order value, advertising return, email performance, and customer acquisition. Measure campaign results and recommend adjustments based on sales and profitability. Prepare weekly or monthly marketing and e-commerce performance reports for leadership. Identify best-selling products, underperforming items, customer purchasing patterns, and missed sales opportunities. Establish measurable goals for each campaign and platform. Monitor marketing expenses and help ensure spending produces an appropriate return. Product and Brand Management Learn the features, customers, and sales opportunities for Buffalo Outdoors, Harley-Davidson, NFL, OSU, and other company product lines. Coordinate product photography, lifestyle images, videos, packaging, and online content. Ensure licensed-product marketing follows brand and licensing requirements. Proofread product information, prices, promotions, and marketing materials before publication. Maintain an organized digital library of product images, logos, videos, templates, and sales materials. Ideal Candidate The right person should: Understand how marketing directly supports sales and profitability. Have hands-on Shopify and e-commerce experience. Be comfortable working across social media, email marketing, websites, and digital advertising. Possess strong business judgment—not just creative or social-media skills. Be analytical enough to understand sales reports and marketing results. Be organized and capable of managing multiple brands, platforms, and deadlines. Communicate effectively with sales, operations, design, warehouse staff, and company leadership.

Pay:

$51,989.77 - $62,611.34 per year

Benefits:

401(k) matching Employee discount

Work Location:

In person