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Stoughton Trailers Inc

Market Analyst

Career Insights for Marketing Analyst (General)

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What they do

A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

$74,554 / year median in Wisconsin

-17% projected decline

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Job Description

Advise Directors within the Sales territories as to customer size, coverage, logistic business and determine 80/20 strategy Create dashboards and reference tools for Commercial team to utilize to track changes within the market. Drive informed strategic decisions by providing comprehensive market insights, Be an expert across all forms of transportation data and marketing information: POLK data assessment & reporting RigDig data assessment & reporting Dealer / Direct quota management & reporting ACT research reporting and compilation FTR reporting and compilation Misc reporting and data analysis Monthly MBR slides Stock reporting (sales, backlog) Used inventory price tracking Auction data analysis Manage sales support operations and be available as a backup in various Commercial Operations such as quoting, customer pickups, MRO creation, etc. Deliver actionable data analysis to enhance commercial performance and achieve growth objectives. Support sales distribution network that is capable of consistently selling out plant capacity and meeting sales and market share goals while also meeting profit goals. This includes, but is not limited to, improving market penetration (depth and breadth), adding/improving distribution channels, entering and developing new markets/areas, expanding in-house direct sales capabilities, support in-house salespeople to meet sales goals, and cost-effectively providing those sales sources with the resources they need to be effective. Call attention to leadership if pricing strategy or requests fall outside of target metrics for organization Key contributor in development of quoting automation and keeping system up to date with current market pricing. Support for and implement strategic sales and marketing plans to (in cooperation with other departments) align the strengths of the organization with the market opportunities to maximize profit, ROI, and value for stakeholders in the Company. This includes, but is not limited to, development of product lines to respond to the market POLK data assessment & reporting RigDig data assessment & reporting Dealer / Direct quota management & reporting ACT research reporting and compilation FTR reporting and compilation Misc reporting and data analysis Monthly MBR slides Stock reporting (sales, backlog) Used inventory price tracking Auction data analysis Manage sales support operations and be available as a backup in various Commercial Operations such as quoting, customer pickups, MRO creation, etc. Deliver actionable data analysis to enhance commercial performance and achieve growth objectives. Support sales distribution network that is capable of consistently selling out plant capacity and meeting sales and market share goals while also meeting profit goals. This includes, but is not limited to, improving market penetration (depth and breadth), adding/improving distribution channels, entering and developing new markets/areas, expanding in-house direct sales capabilities, support in-house salespeople to meet sales goals, and cost-effectively providing those sales sources with the resources they need to be effective. Call attention to leadership if pricing strategy or requests fall outside of target metrics for organization Key contributor in development of quoting automation and keeping system up to date with current market pricing. Support for and implement strategic sales and marketing plans to (in cooperation with other departments) align the strengths of the organization with the market opportunities to maximize profit, ROI, and value for stakeholders in the Company. This includes, but is not limited to, development of product lines to respond to the market Monthly MBR slides Stock reporting (sales, backlog) Used inventory price tracking Auction data analysis Above is a list of the most important responsibilities and functions, which are essential to the position. Employees must be able to perform these essential functions satisfactorily with or without a reasonable accommodation. Accommodations will be evaluated and provided to eligible employees on a case by case basis, depending on the employee's medical restrictions, work availability, the nature of the position, the position's essential functions and other relevant factors.
Qualifications Education:
Bachelor's degree in Business, Analytics, or related field preferred. This can be overcome with exceptional experience in this specific field.
Experience:
Preferred 2-5 years of corporate operations experience preferred
Knowledge, Skills, & Abilities:
Minimum 3 years previous experience in sales, marketing, or commercial analytics. Trailer industry experience preferred. Experience with CPQ tools preferred Attention to detail. Sales ability. Verbal communication skills, including in front of large groups of people. Knowledge of how to grow and build a business. Written communication skills. Computer skills. Must be able to perform each essential function and responsibility of the job satisfactorily in accordance with company productivity and quality requirements.
Core Competencies:
Professional Good judgment This can be overcome with exceptional experience in this specific field. Minimum 3 years previous experience in sales, marketing, or commercial analytics. Trailer industry experience preferred. Experience with CPQ tools preferred Attention to detail. Sales ability. Verbal communication skills, including in front of large groups of people. Knowledge of how to grow and build a business. Written communication skills. Computer skills. Must be able to perform each essential function and responsibility of the job satisfactorily in accordance with company productivity and quality requirements. Professional Good judgment Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.