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Stitch and Feather
Brand Marketing & Creative Manager - Stitch and Feather
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$139,502 / year median in California
+2% projected growth
Job Description
Brand Marketing & Creative Manager - Stitch and Feather Stitch and Feather - 3.0 Huntington Beach, CA Job Details Full-time $85,000 - $100,000 a year 1 day ago Benefits Health insurance 401(k) Qualifications Adobe Lightroom Graphic design Fashion styling Organizational skills Marketing Full Job Description Brand Marketing & Creative Manager Stitch & Feather is a growing Southern California women's fashion retailer with six boutique locations throughout Orange County and a growing ecommerce business. We're looking for a highly creative, hands-on Brand Marketing & Creative Manager to lead the visual direction and marketing strategy of the Stitch & Feather brand. This is not a traditional marketing-only position. We're looking for someone who has a strong eye for fashion and branding and is equally comfortable developing a campaign concept, styling and photographing a photoshoot with Iphone, editing imagery in lightroom, designing an email blasts, web banners and planning in-store events/ sales. The ideal candidate is both a creative thinker and an executor who can take an idea from concept through completion while maintaining a consistent and elevated brand identity. What You'll OwnBrand & Marketing Strategy Develop and execute marketing strategies that increase brand awareness, customer engagement, traffic, and sales Own and maintain the company marketing calendar across ecommerce, retail, social media, email, events, and seasonal campaigns Develop seasonal campaign concepts and creative direction Ensure all customer-facing marketing remains cohesive in design, messaging, and brand voice Research fashion, retail, marketing, and competitor trends and identify opportunities for Stitch & Feather Collaborate with Ecommerce, Social Media, Buying, Visual Merchandising, and Retail teams to execute campaigns Track marketing initiatives and evaluate campaign performance Keep projects organized and ensure marketing deadlines are met Creative Direction, photography and photo editing Concept and plan fashion photoshoots from start to finish Develop mood boards and creative concepts Source and book models and locations Create shot lists and styling direction Style models and merchandise during photoshoots Photograph campaigns, lifestyle imagery, and product content using a I phone camera Cull, color correct, retouch, and edit photography Prepare and export imagery for ecommerce, email, social media, and other marketing channels Maintain an organized library of brand photography and creative assets Ensure photography consistently reflects the Stitch & Feather aesthetic Email & Website Creative Design approximately three email campaigns per week Create weekly website banners and campaign graphics Select photography and develop layouts for email and web campaigns Create graphics for promotions, store events, private parties, and seasonal initiatives Maintain consistent fonts, colors, imagery, and design standards across all channels Partner with the Ecommerce Manager on product priorities, promotions, and ecommerce opportunities Partner with the Social Media & Content Manager to ensure social content supports the overall marketing calendar Influencer, Partnerships & Events Develop the overall influencer and creator partnership strategy Identify opportunities for brand collaborations and partnerships Partner with the Social Media & Content Manager on influencer outreach, gifting, and campaign execution Plan and coordinate in-store events, pop-ups, private shopping events, store openings, and community activations Develop marketing campaigns to support retail events and drive store traffic Identify local partnership opportunities that expand brand awareness Brand Materials Oversee the creative direction and ordering strategy for branded customer-facing materials, including: Stitch & Feather shopping bags Tote bags Hangtags and neck labels Stickers and note cards Ecommerce packaging Jewelry cards and displays Other branded retail materials Ensure brand materials remain consistent with the Stitch & Feather aesthetic and are planned appropriately for upcoming business needs. What We're Looking For 5+ years of experience in brand marketing, creative marketing, fashion marketing, or a related role Love of fashion, photography and anything creative Strong photo editing and retouching skills Proficiency in Adobe Lightroom and Photoshop Strong graphic design skills with Adobe Creative Suite and/or Canva Experience creating email marketing and ecommerce creative Strong understanding of fashion, styling, visual storytelling, and current trends Experience planning and executing photoshoots Understanding of Instagram, TikTok, influencer marketing, and digital content Strong project-management and organizational skills Ability to manage multiple campaigns and deadlines simultaneously Strong written and verbal communication skills Comfortable working in a fast-paced, entrepreneurial retail environment Highly detail-oriented with a strong sense of ownership To Apply Please submit your resume along with a portfolio or examples of your work. Stitch & Feather | Orange County, CA Full-Time |