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RH
Robert Half
Marketing Manager
Career Insights for Marketing Manager (General)
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Based on California data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$137,486 / year median in California
-3% projected decline
Job Description
Description We are looking for a creative and organized Marketing Manager to support a school community through thoughtful communications, strong visual storytelling, and consistent brand presentation. This long-term contract position blends content development, design execution, photography, and digital channel management to help keep families and stakeholders informed and engaged. The ideal candidate brings a sharp eye for detail, excellent writing ability, and the versatility to manage multiple marketing initiatives while maintaining a consistent and unified public presence.
Responsibilities:
- Develop and guide a campus-wide communications approach that keeps families and community members informed with timely, accurate, and engaging updates.
- Collaborate with school teams to collect information, shape messaging priorities, and turn key updates into effective communications across multiple channels.
- Produce branded marketing assets such as brochures, event programs, posters, banners, advertisements, and digital graphics that support outreach and community engagement.
- Oversee visual brand consistency by ensuring all printed and digital materials align with established style standards and reflect a cohesive identity.
- Capture and curate high-quality photography of school programs, student life, and special events, including select evening or weekend activities as needed.
- Maintain an organized library of photos and visual assets for use in newsletters, social media, website content, and promotional campaigns.
- Manage website updates and refresh online content so news, events, announcements, and imagery remain current and accurate.
- Support the school's broader digital presence by coordinating content across web platforms and monitoring public-facing review sites and online reputation channels.
- Use creative tools such as Adobe Creative Suite and Canva to deliver high-quality content, with video creation or editing support as needed for marketing initiatives. Requirements
- Proven experience in marketing, communications, or brand management with a strong portfolio of written and visual work.
- Demonstrated ability to create effective digital marketing and email campaign content that strengthens engagement and brand awareness.
- Hands-on proficiency with Adobe Creative Suite and Canva for producing high-quality print and digital materials.
- Strong photography skills and experience using advanced camera equipment; videography and video editing capabilities are a plus.
- Ability to manage website content updates and maintain accuracy across digital platforms.
- Excellent project management skills with the ability to balance multiple priorities, deadlines, and stakeholder requests.
- Strong written communication and editing skills with close attention to detail and consistency in brand voice.
- Background in campaign planning, B2B marketing, or integrated marketing initiatives is preferred.