The Sr Manager, Shopper Marketing - Convenience is responsible for defining and executing Red Bull´s Shopper Marketing strategy within Convenience and programming in national and regional convenience customers. This position serves as the primary liaison between Brand and Key Account teams - translating national brand campaigns, consumer activations and product innovation into high impact, channel-specific shopper programs. In this role, the Sr. Manager develops the long-term Shopper Marketing vision and strategic roadmap for the Convenience channel, ensuring alignment with Brand, Sales and business growth priorities. By leveraging shopper, category and retailer insights, they identify growth opportunities and translate them into strategies that drive revenue, market share and brand equity. The role also influences cross-functional priorities and resource allocation across Brand, Sales, Category Management and Customer teams to maximize impact and deliver sustainable growth. This person develops and executes on-brand retail initiatives that meet shopper needs while delivering against both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager develops programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers. This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including; generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top National & Super Regional Account both internally and at customer meetings, and responsible for the development of high-impact, customer-specific shopper programs. Simply put, the role sets Red Bull up to win in Convenience & Gas (C&G) Retail by expanding Brand impact and generating revenue driving solutions to retail challenges. The deliverables of this position include the following, all focused on their

C&G Channel Customers:

Shopper Marketing Plan development and execution for each of their customers, all responsible for a sizable chunk of Red Bull's US business Program management and relationship building with Brand, Sales and Retailer counterparts Strategic oversight of On-Brand, industry-leading Shopper Marketing annual plan, programs and turn-key tools across the C&G retailer landscape. Collaboration and delivery of compelling, insight-led, solution-oriented retailer JBPs in partnership with Key Account and Category Management teams