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La Vaquita Flea Market
Marketing & Events Manager
Career Insights for Event Marketing Manager
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Scorecard
Based on Georgia data
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What they do
An Event Marketing Manager manages the complete process of an event including planning stage, running the actual event itself and the post-event evaluation. Manages operational and administrative functions to ensure event is delivered efficiently. Ensures event is in line with company's overall marketing strategy and attracts target audience.
$111,984 / year median in Georgia
+9% projected growth
Job Description
Marketing & Events Manager La Vaquita Flea Market - 4.3 Pendergrass, GA Job Details Full-time $85,000 - $100,000 a year 3 days ago Qualifications Spanish English Content publishing Full Job Description Marketing & Events Manager La Vaquita Flea Market | Pendergrass, GA | Full-time | $85,000 to $100,000 base About La Vaquita La Vaquita Flea Market is one of the Southeast's largest Hispanic marketplaces: an indoor and outdoor weekend market in Pendergrass, Georgia drawing tens of thousands of shoppers every operating weekend, with hundreds of vendor businesses, a full food court, live entertainment, and signature cultural events. We're building the next chapter: a bigger event calendar, a sharper brand, and a marketing operation that runs on systems instead of heroics. The role You'll build and run our marketing and events operating system, reporting directly to the CEO. This is a builder's seat: you design the calendar, direct the contractors, own the measurement, build the sponsorship product, and ship events that tens of thousands of people show up for. You'll work in Spanish and English every day; professional fluency in both is required, and most of what you produce will be Spanish-first. What you'll own Marketing system and audience growth. The marketing plan, campaign and content calendar, publishing, channel strategy, audience-growth initiatives, measurement and reporting, our Google Business Profile and review response, and delivery of the website relaunch. Signature events and community partnerships. Design and deliver the 2027 signature event calendar (we set the target count together in your first 60 days). You own event strategy, program design, budgets within approved envelopes, community partnerships, promotion, each event's commercial inventory, and results. Our Operations team owns physical market-day execution and logistics against your agreed plan. Sponsorship inventory and commercial readiness. Map, package, and maintain the market's sponsorable assets: digital screens, physical positions, media relationships, and event assets. Manage inbound and event-attached opportunities, close standard opportunities at company-published rates, and own fulfillment and relationship administration with our media partners. Leadership sets all pricing; you build the product and keep it honest. This is not a cold-prospecting sales role. Contractor direction. Brief, scope, budget, schedule, and quality-control our content, design, and paid-media contractors. They execute; you're accountable for the output. Brand, reputation, and the scorecard. Brand standards, our public rating trajectory, community presence, and a weekly scorecard you own and report on. We expect you to know what's working, what isn't, and what you're changing because of it. Your first 90 days By day 30, publishing and contractor direction run through you. By day 60, the content calendar is live and measured, and the 2027 event calendar is drafted with budgets. By day 90, the sponsorship inventory map is delivered for pricing. Where and when you work Georgia-based and commutable to Pendergrass. Weekdays are hybrid. Steady state, you're on-site two to three market days per month (single days, not full weekends), so most of your week stays free for building and project management. During your first 90 days, you're on-site at least one market day each operating weekend to learn the property, meet vendors, and stand up the content-capture system. You're at every signature event and its setup day; presence at signature events is an essential function of the role. What you'll bring Four or more years running marketing programs, events, or both. Professional fluency in