A Marketing Analytics Manager oversees and implements all automated marketing campaigns for a company. Establishes analytics to understand how inbound marketing activity converts into sales or customer retention. Establishes strategies to understand and solve complex marketing problems by the interrogating large data sets, analyzing the results, and gaining insight. May manage a team of analysts.
Blue Chip Talent, in partnership with a financial services organization, is seeking a skilled Marketing Analytics & Data Science Program Lead. This role is responsible for leading strategic analytics and marketing technology initiatives, coordinating cross-functional workstreams, and translating analytical findings into executive-level business recommendations.
Job Duties:
Lead multiple strategic Marketing Analytics, Data Science, and MarTech initiatives simultaneously Own program priorities, timelines, milestones, risks, dependencies, and stakeholder alignment Coordinate cross-functional efforts across Marketing, Analytics, Data Science, technology teams, vendors, and business stakeholders Review analytical and Data Science work to identify gaps, evaluate approaches, and guide business application Translate analytical findings and technical concepts into actionable recommendations and compelling executive-level business stories Develop executive presentations, program updates, and board-level materials Guide, delegate, and oversee work across teams and existing functional leads without formal reporting authority Maintain momentum across competing initiatives in a fast-paced, meeting-intensive environment
Required Skills:
7+ years of relevant experience spanning Marketing Analytics, Data Science, marketing measurement, or related analytical disciplines Demonstrated experience leading complex programs or enterprise initiatives involving multiple concurrent workstreams Strong working knowledge of Marketing Analytics and Data Science concepts, methodologies, models, and analytical outputs Experience overseeing analytical or Data Science initiatives and strategically reviewing technical work Experience with program management, prioritization, risk management, milestone tracking, and cross-functional coordination Experience developing executive presentations, analytical narratives, and data-driven business recommendations Experience with marketing measurement concepts such as segmentation, attribution, experimentation, campaign measurement, predictive modeling, lift analysis, or ROI evaluation Experience leading technical and analytical initiatives through program ownership and influence rather than formal reporting authority Desired MarTech or marketing technology implementation and transformation experience Direct-to-consumer, digital marketing, direct marketing, or omnichannel analytics experience Working familiarity with SQL and Python and/or R sufficient to evaluate analytical work and participate in technical discussions Familiarity with cloud analytics, business intelligence, machine learning, or Data Science platforms Experience with AWS, SageMaker, Databricks, Power BI, Adobe, Salesforce, or comparable technology ecosystems Knowledge of data governance, model governance, MLOps, AI-enabled workflows, or MarTech ecosystems
