A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Duluth, MN Job Details Full-time $50,000 - $60,000 a year 15 hours ago Qualifications Marketing project management Writing skills Photo editing Visual communication design Social media content videography Media editing tools
Full Job Description Description:
REPORTS TO
General Manager
SUPERVISORY RESPONSIBILITY
Marketing Coordinator
WAGE & HOUR CLASSIFICATION
Full-Time, Exempt, Salary
EXPECTED PAY RANGE
$50,000-$60,000 annually
SUMMARY/OBJECTIVE
The Marketing Manager leads the day-to-day execution of Spirit Mountain's marketing across winter and summer operations, events, weddings, food and beverage, programming, and guest experiences. Working with the General Manager and leadership team, this hands-on role turns organizational priorities into engaging content and coordinated campaigns that strengthen the Spirit Mountain brand and support attendance and revenue goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels. Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates. Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services. Maintain a consistent and accurate brand voice, visual identity, and message across all channels. Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework. Execute digital advertising, email marketing, website updates, and other promotional initiatives. Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts. Coordinate outside vendors, media partners and community partners as needed. Assist with developing and managing the marketing budget and recommend how available resources can be used effectively. Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support. Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.
Requirements:
MINIMUM QUALIFICATIONS
Two years of marketing, communications, social media, content creation, or related experience. Demonstrated ability to create effective photo, video, graphic, and written content. Experience managing social media and digital marketing platforms. Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools. Strong writing, organization, communication, and project-management skills. Ability to work independently while coordinating priorities across multiple departments. Ability to work occasional evenings, weekends, and holidays based on operational and event needs.
DESIRED QUALIFICATIONS
Associate's or bachelor's degree in marketing, communications, business, or a related field. Experience in recreation, tourism, hospitality, events, or destination marketing. Familiarity with website content-management systems, email-marketing platforms, Meta Business Suite, and Google Analytics. Familiarity with Spirit Mountain or the outdoor-recreation industry.
CORE VALUES
Safety:
Our top priority is the safety of our employees and guests.
Superior Guest Service:
Every employee treats our visitors as valued guests.
Respect:
We engage respectfully with each other and with our guests.
Honesty:
We communicate information honestly and in a timely manner.
Best Efforts:
We do our best, every day.
Humor:
We use appropriate humor to create an enjoyable environment for all.
Ownership:
We care for Spirit Mountain facilities as if they were our own.
