Overview VPC Builders is a full-service construction firm based in Boone, NC. We specialize in custom residential and commercial construction, design + build, Green Building, and remodeling across the High Country. Our projects succeed because we communicate and work closely with our clients and with a carefully chosen group of architects, subcontractors, and suppliers. We're looking for a creative, strategic, and hands-on Marketing Director to lead the growth of the VPC brand and bring in the right clients. You'll own our marketing from vision to execution: setting the strategy, telling the story of our projects and people, running our digital presence, and measuring what works. You'll also help drive our sales outreach program and help shape the experience new team members have when they join VPC. As a key partner to leadership, you'll work closely with our sales team and Client Engagement Coordinator to turn marketing into qualified leads and those leads into lasting client relationships. This role suits someone who loves both big-picture strategy and hands-on creative work, and who wants to build something meaningful at a growing company. Responsibilities Marketing & Brand Set the marketing vision, annual plan, and budget to support our residential, commercial, and remodeling growth goals Manage and improve the company website, including content updates, project portfolio, SEO, and lead capture forms Plan, create, and schedule content for Instagram, Facebook, LinkedIn, and other social platforms Manage our Google Business Profile, Houzz, and other directory listings, and run a consistent system for collecting client reviews Direct project photography and video, including progress shots, finished-project shoots, and short-form video content Write and send the company email newsletter and targeted campaigns to past clients, prospects, and industry partners Plan and manage paid advertising (Google Ads, Meta ads, local print), tracking cost per lead and return on spend Produce marketing materials such as brochures, proposal templates, presentations, signage, and branded apparel Protect and grow the VPC brand across every client touchpoint, from job-site signs to email signatures Manage relationships with outside vendors, including photographers, videographers, designers, printers, and web developers Research local market trends and competitors to find new opportunities and ways to stand out Sales Outreach Help lead our sales outreach program by building prospect lists, writing outreach emails and call scripts, and running follow-up sequences Create sales materials the team uses with prospects, such as capability statements, project case studies, and pitch presentations Build and strengthen relationships with realtors, architects, designers, suppliers, and community organizations to generate referrals Plan and represent VPC at home shows, Parade of Homes, community events, and client appreciation events Track lead sources, outreach activity, and conversion rates in our CRM, and present results to leadership each month Work with the sales team and Client Engagement Coordinator so incoming leads are captured, tracked, and followed up on consistently Employee Onboarding & Culture Create and maintain branded onboarding materials, such as welcome packets, company overview presentations, and training guides Help coordinate a consistent onboarding experience for new hires, including first-day welcome, team introductions, and branded gear Support recruiting by writing job postings and promoting VPC as a great place to work on social media and job boards Share team highlights, milestones, and company culture both internally and on our public channels Qualifications 3+ years of marketing experience (construction, real estate, home services, or design industry preferred) Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required A portfolio showing your work in brand strategy, social media, content, campaigns, or design Proven ability to build and carry out a marketing plan and measure its results Strong writing and storytelling skills, with an eye for great photography and design Hands-on experience with social media platforms, website management (WordPress, Squarespace, or similar), and email marketing tools Working knowledge of SEO, Google Analytics, and paid digital advertising Experience with Canva, Adobe Creative Suite, or similar design tools Experience supporting sales efforts through outreach, lead generation, or business development Comfortable using AI tools to speed up content creation and analysis Self-motivated, organized, and able to manage many projects with little supervision Interest in company culture and helping new team members feel welcomed and set up for success Knowledge of residential construction and the High Country market is a strong plus At VPC Builders, we foster a collaborative and supportive work environment where your contributions are valued. Join a team that's passionate about delivering exceptional results and building lasting relationships with our clients.

Pay:

$52,731.83 - $68,935.11 per year

Benefits:

401(k) 401(k) matching Paid time off Parental leave Professional development assistance

Work Location:

In person